Data-Labor-Technology

Trunk Agency is continuing to hook upcoming creatives with established talent – this time by releasing a potty-mouthed game called Critmas Tosser.

The work was coordinated by Nick Enwistle, a creative director at the agency and the founder of the One Minute Briefs. It helps publicise the Merry Critmas drive to pair industry newbies and those wanting a hand up with creative directors who are willing to donate their time to critique portfolios. This looks to encourage those at the top to share their knowledge and perhaps spark working relationships.

The game has been given a single star review from Father Critmas himself who said he wishes he could give it less, in its way, a seal of approval from the campaign’s mascot.

To further help the campaign resonate, the One Minute Briefs community was set the challenge of creating ads to entice people to play the game. Here are a few top works from those efforts.

 

OMB RETURN OF @FATHER_CRITMAS #MERRYCRITMAS BRIEF WINNER:@MATTHEW__WYATT with this fantastic visual and copy. https://t.co/AzDzqLQJrx RT pic.twitter.com/zpczPZ6S9S

— One Minute Briefs (@OneMinuteBriefs) December 4, 2017

Dont throw it all away #CritmasTosser pic.twitter.com/yU00p0XduD — ZED (@ZedTrafficker) December 19, 2017

 

 

@OneMinuteBriefs #critmastossers pic.twitter.com/VvjaKFGPwP

— Stuart Johnston (@IrnStu) December 19, 2017

My ad for #CritmasTosser @OneMinuteBriefs @father_critmas pic.twitter.com/CIgIaND1Um — Paul Turner (@_paulturner_) December 19, 2017

 

 

The drive looks to entice creatives of all levels to sign up, you can do so here. The activity builds upon a parody of the movie IT that rolled out last month.

IT’S HERE!!! My new film written by, produced by, directed by and starring me!! Thanks to all my little elves for helping make this happen. Will you crit too? Head to https://t.co/TtxmrYsSAz to give/receive the gift of a book crit this December. #MerryCRITmas pic.twitter.com/4FxLyKfcDV

— Father Critmas (@father_critmas) November 27, 2017

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AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kelly, founder and CEO at Survata. We’ve all read the doom-and-gloom news about programmatic problems, from YouTube’s brand safety issues to brand advertisers culling their spending and companies like… Continue reading »

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Suspicious patterns in the trading of currency futures, discovered in an analysis by The Wall Street Journal, helped prompt Germany’s statistics agency to stop sending the sensitive economic data to journalists before the figures are publicly available.
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It’s a holiday week, but we are still seeing some exciting moves in the martech world. 
MarTech in Motion
HG Data announces new app
The app is available on the Salesforce AppExchange. The Lightning Data app allows customers to access technographics in Salesforce.

Dataxu launches Open AI for Ads
The product uses artificial intelligence to provide analytics to help marketers drive performance and reduce time on campaign management. The first algorithm included in the product is powered b
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XPO Logistics has been a partner of both companies.

Home Depot has held internal discussions in recent months about a potential acquisition bid for XPO, a $9 billion publicly traded company that offers transportation, delivery and other logistics services for big retailers and brands, according to a person familiar with Home Depot’s thinking.

If Home Depot were to make an offer, one main impetus would be to keep XPO out of the hands of Amazon — which the home improvement retailer believes has also considered buying the logistics company, the source said.

Recode could not independently confirm Amazon’s interest in XPO, or if either Home Depot or Amazon have held talks with XPO. Both Home Depot and Amazon have been customers of XPO.

Spokespeople for all three companies declined to comment.

While XPO offers a wide range of logistics and freight transportation services, it is probably best known to consumers as the company that manages the home delivery of heavy items such as furniture and appliances for retailers. The company calls itself “the largest provider of last-mile logistics for heavy goods in North America.”

Earlier this year, the Wall Street Journal reported that XPO was one of the main companies Amazon planned to work with as it made a big push in furniture sales.

Over the last few years, Amazon has taken over more control of its logistics, buying stakes in cargo airlines, handling more package delivery itself and leasing thousands of its own truck trailers.

In 2015, XPO bought the trucking company Con-way for $3 billion, giving it a large fleet of its own trucks to offer freight transportation services. That same year, Home Depot named XPO the “Mid-Size Truckload Carrier of the Year,” according to an XPO press release.

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Not all users who saw that content, however, can take advantage of a new tool out today.

Facebook has rolled out its new hub to help some users figure out if they interacted with Russian propaganda during the 2016 U.S. presidential election.

The social giant’s tool — available here, through its Help Center — specifically allows users to see if they followed or “Liked” any pages and accounts set up by Kremlin-backed trolls on either Facebook or Instagram.

Over the course of the 2016 election, Facebook estimates that roughly 140 million users may have seen Russian propaganda in their News Feeds or on Instagram. Much of that content sought to sow social and political unrest around divisive issues like race, religion and LGBT rights.

But only a small slice of those 140 million affected users can actually take advantage of Facebook’s new tool, which it first previewed in November. That’s because the portal only aids those who directly followed one of the accounts or pages set up by Russian sources on Instagram and Facebook. It does not help users who may have simply seen Kremlin-sponsored content because their friends “Liked” it and it subsequently appeared in their own News Feeds.

Facebook’s new service also doesn’t allow users to check if they saw some of the roughly 3,000 election-timed ads purchased by Russia’s notorious trolls, known as the Internet Research Agency. About 10 million users saw those ads around the election, the company previously has said.

Facebook has said it would be “challenging” to find and notify every single user that may have seen content or ads generated by Russian agents.

Its efforts have nonetheless won it some plaudits from Capitol Hill, where the company’s top lawyer — joined by executives from Google and Twitter — faced a full grilling this November for failing to thwart Russian disinformation online. Exiting a trio of hearings, lawmakers like Democratic Sen. Richard Blumenthal urged all three companies to notify their users about Russian propaganda they may have viewed.

This is Facebook’s attempt to do that, though the company is unveiling the new portal at an interesting time: The Friday before the Christmas holiday, which is usually reserved for unflattering news dumps.

Facebook, however, previously pledged to unveil it before year’s end. And a company spokesperson told Recode that Facebook will promote the portal to users, though it’s unclear how.

For its part, Google told Sen. Blumenthal in a letter earlier this month that the company could not offer similar aid to YouTube users who had watched videos tied to dubious Russian sources. That’s because “content is accessible regardless of whether or not a user is logged in,” Google said, meaning it “would not be able to identify all those who watched a particular video.”

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The Heineken Company represents a worldwide network of more than 250 brands in 70+ countries. For potential employees this means opportunities all over the world: they can go places. Dutch agency, Superhero Cheesecake, developed a fun, interactive job interview, where applicants are put to the test, as part of a short online movie and website.

Background

The agency was asked to show potential employees that The Heineken Company is more than the famous beer brand. A company with a unique personality and a great company culture. The interview and website represent just that. With actual Heineken Company employees from all over the world as actors.

Strategy

Superhero Cheesecake created this interactive job interview where you apply online for an unspecified job at The Heineken Company. Showing potential employees what Heineken looks for in people and how the company operates. All in a fun, fast and innovative way.

It does not only tell you something about Heineken, but also about yourself. This makes it highly relevant for both audience and brand, making it one powerful brand experience.

Process

The film and web content are seamlessly connected. It does not feel that you have to step out of the movie to take part in the interview. The minimalistic design approach and playful interface enables to impress and entertain its viewer without being intrusive.

Furthermore, the video is customised for each country, and for specific moments of the day. For example, at the start of the video the interviewer shows a watch with the actual, current time at the applicant’s location. Also, the choice of local beers and dishes in the film are based on the user’s current location. This meant that there was an enormous amount of short video snippets that needed to be dynamically stitched together, based on local data.

Outcome

Heineken Go Places is still going strong. The first results were beyond everyone’s expectations. Heineken has received over 300% more job applications via LinkedIn than in previous years. A lot of people engaged with the film: the average time spent on the site is more than 5 minutes. This is approximately the time it takes to complete the interview. And it won several awards at The FWA, Awwwards, SpinAwards and Eurobest.

This case was brought to you by the Dutch Digital Design collective

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The Heineken Company represents a worldwide network of more than 250 brands in 70+ countries. For potential employees this means opportunities all over the world: they can go places. Dutch agency, Superhero Cheesecake, developed a fun, interactive job interview, where applicants are put to the test, as part of a short online movie and website.

Background

The agency was asked to show potential employees that The Heineken Company is more than the famous beer brand. A company with a unique personality and a great company culture. The interview and website represent just that. With actual Heineken Company employees from all over the world as actors.

Strategy

Superhero Cheesecake created this interactive job interview where you apply online for an unspecified job at The Heineken Company. Showing potential employees what Heineken looks for in people and how the company operates. All in a fun, fast and innovative way.

It does not only tell you something about Heineken, but also about yourself. This makes it highly relevant for both audience and brand, making it one powerful brand experience.

Process

The film and web content are seamlessly connected. It does not feel that you have to step out of the movie to take part in the interview. The minimalistic design approach and playful interface enables to impress and entertain its viewer without being intrusive.

Furthermore, the video is customised for each country, and for specific moments of the day. For example, at the start of the video the interviewer shows a watch with the actual, current time at the applicant’s location. Also, the choice of local beers and dishes in the film are based on the user’s current location. This meant that there was an enormous amount of short video snippets that needed to be dynamically stitched together, based on local data.

Outcome

Heineken Go Places is still going strong. The first results were beyond everyone’s expectations. Heineken has received over 300% more job applications via LinkedIn than in previous years. A lot of people engaged with the film: the average time spent on the site is more than 5 minutes. This is approximately the time it takes to complete the interview. And it won several awards at The FWA, Awwwards, SpinAwards and Eurobest.

This case was brought to you by the Dutch Digital Design collective

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