It’s game over for the traditional customer journey.
Today’s consumer has fragmented the ancestral sales funnel by wandering freely across channels and devices in search of the best product or deal. The average consumer owns more than seven devices, using more than three each day, of which marketers typically only see one, according to the Data & Marketing Association’s 2017 Statistical Fact Book.
To put it a different way: The path to purchase has evolved from a two-dimensiona
[Read More …]