“For the first time for digital advertising, we have real proof points that having context [understanding] is going to drive up sales and ROI,” Bhanu Bhardwaj, s principal of IRI’s Media Center of
Excellence tells “Marketing Daily.”
Less BS, More Facts, Some Opinions
“For the first time for digital advertising, we have real proof points that having context [understanding] is going to drive up sales and ROI,” Bhanu Bhardwaj, s principal of IRI’s Media Center of
Excellence tells “Marketing Daily.”