American Apparel’s Rebrand, Led by Female Execs, Aims to Be Sexy Without the Sexism

American Apparel’s Rebrand, Led by Female Execs, Aims to Be Sexy Without the Sexism
It’s a tremendous understatement to say that relaunching a brand like American Apparel in the current cultural climate is a challenge. It is, after all, a cult favorite clothing line perhaps best known for its controversial–bordering on pervy–ad photography favored by infamous and now deposed founder Dov Charney. Line-crossing and salacious even by fashion standards,…
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