Programmatic media-buying may be associated most with digital media channels such as display, search and social, but the reality is it is transforming the way big brands buy all media. That’s one of
the major takeaways from the Association of National Advertisers recently released Programmatic Media Buying report. While online and mobile media do dominate in prevalence of programmatic
media-buying, all media are now being bought in significant amounts via programmatic platforms, including television, radio, “print,” and even outdoor.
[Read More …]
Less BS, More Facts, Some Opinions