Bud Light Is Bringing ‘Dilly Dilly’ to the Super Bowl With Trilogy of New Ads Starting Today

To the surprise of no one, Bud Light is extending its popular “Dilly Dilly” ads into a Super Bowl campaign with what it’s calling a “trilogy” of new commercials, beginning with one called “Wizard” that Adweek can reveal exclusively today. The “Dilly Dilly” catchphrase, introduced as a kind of toast in an amusing, medieval-themed Wieden…
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