For Some Publishers, the Holiday Season Is a Key Way to Boost Ecommerce Sales

For Some Publishers, the Holiday Season Is a Key Way to Boost Ecommerce Sales
All the presents have been unwrapped, but that doesn’t mean the season is over for publishers. The “gift guide,” where publishers curate products set to some theme and then get a cut of purchases made through the guide, isn’t just for Christmas. As publishers continue to scrounge for loose change in the sofa, some are…
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