I recently examined the challenges of B2B developer marketing. One area I touched on was the importance of really understanding stakeholders’ sometimes divergent “hot buttons.” That went hand-in-hand with another lesson: You’re not addressing just one target, but a whole lineup of influencers and decision-makers who have a say in the sale.
That’s because when doing any kind of B2B technology marketing, you’ve got to embrace the hard truth that one size never fits all when it com
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