Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:
IAB releases its newest Podcast Measurement Guidelines
Dec 20, 2017 by Barry Levine
This second version, offered as a draft in July, tightens up standards to measure ads and audience for this booming medium.
Adobe Campaign to roll out enhanced email functionality
Dec 20, 2017 by Robin Kurzer
The company also sees AI-p
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