MarTech Today: The year in B2B marketing innovation, how ad agencies can survive in an AI-first world & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
From MarTech Today:

2017: The year in B2B marketing innovation
Dec 26, 2017 by Peter Isaacson
As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that shaped B2B marketing and anticipates how they’ll continue to unfold in 2018.

From Marketing Land:

6 ways ad agencies can thrive in an AI-first world

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