Millions Use Alexa to Shop, and Brands Need to Start Paying Attention

Millions Use Alexa to Shop, and Brands Need to Start Paying Attention
Alexa, tell me why brands and retailers should care about voice shopping. Unfortunately, Alexa can’t answer that question (at least, not yet). But Amazon can. Following another strong holiday season of Amazon Echo and Echo Dot purchases, the company tooted its horn, proclaiming that it had its “biggest holiday season” yet. Voice assistants are quickly…
[Read More …]