We may never know what impact paid media played in influencing the outcome of the “Tax Cuts and Jobs Act of 2017,” which signed into law by President Donald J. Trump on Dec. 22, but we do know how
much was spent, thanks to an analysis by political media-buying and issues advertising tracker Advertising Analytics. “We’ve tracked about $35.5m spent on advertising related to the tax reform effort
this year,” estimates the firm’s Research Analyst Joseph Wright, adding, that more than two-thirds (69.6% or $24.4 million) was spent by advocacy groups in favor of the proposals, while less than a
third (30.4% or $10.5 million) was spent on ads opposing the legislation.
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