Virgin TV has released a dance-themed ad campaign to promote its new set-top box, the Virgin TV V6.
The campaign, conceptualized by BBH London, features Chase, Skye and Marshall from ‘Paw Patrol’ and characters based on other hit TV shows dancing inside a V6 box to the beat of Missy Elliott’s track ‘We Run This’.
The multi-million pound campaign also includes a cameo from Virgin Media’s brand ambassador, Usain Bolt and will run across TV, social, online, print and OOH.
Kerris Bright, chief marketing officer at Virgin Media, said: “We’ve brought to life the irresistible entertainment that’s waiting to be watched on the incredible next-generation Virgin TV V6 box.
“Whether it’s watching prime-time entertainment with the family, catching up on nail biting drama or binging on a Netflix box-set in 4K, our V6 box offers the best way to watch the best TV.
“It’s perfectly summed up by our ‘Delivering Awesome’ tagline where we’re brilliantly bringing together amazing TV shows with our lightning-fast broadband to give our customers the UK’s leading connected entertainment experience.”
Ian Heartfield, executive creative director at BBH said: “We’ve brought to life the fact that Virgin Media has all the entertainment in one place, in a big, feel-good, fast-paced, Fredrik Bond visual feast.”
BBH London: Virgin Media ‘Virgin TV’
Kerris Bright, Chief Marketing Officer
Lloyd Page, Director of Brand Communications
Amy Gilbert, Head of Advertising
Sophie Buxton, Senior Campaign Manager
Will Coltman, Advertising Manager
BBH Creative Team: Sara Watson and Pablo Gonzalez de la Pena
BBH Creative Director: Ian Heartfield and Hamish Pinnell
BBH Strategist: Ed Kurland
BBH Strategy Director: Elle Graham-Dixon
BBH Business Lead: Zoe Eagle
BBH Account Director: Emma Johnston-Donne
BBH Account Manager: Jazz Powell
Film Credits:
BBH Producer: Charlie Dodd
BBH Assistant Producer: Nnena Nwakodo
Production Company: Sonny
Director: Fredrik Bond
Executive Producer: Helen Kenny
Producer: Alicia Richards
DoP: Marcel Zyskind
Post Production: The Mill
Editor/Editing House: Marshall Street Editors
Sound: 750mph
Choreographer: Aaron Sillis
Print Credits
BBH Producer: Sarah Knight
BBH Assistant Producer: Mercedes Januszczak
Photographer: Finlay Mackay
Social credits:
Account Director: Brooke Hannan
Account Manager: Jazz Powell
Head of BBH Live: Ben Shaw
Creatives: Sara Watson and Jennifer Ashton
Creative Director: Hamish Pinnell
Lead Digital Designer: June Frangue