If you thought mobile transformed marketing and customer engagement, get ready for voice to change everything again.
Thinking back to the early 2000s, people had no idea how complex and clunky Blackberry devices were. It was the “gestation phase” for smartphones — when the platform was new, expensive and difficult to use. Then Apple and Google came along, leapfrogged everyone and drove a massive adoption of smartphones.
The mature growth phase spurred by Apple and Google kicked of
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