If you’re a celebrity or a public figure of any sort, you need to be putting out a mix between content that is “aesthetic” and content that is “raw”… If you only put out the aesthetic, like most celebrities, it will look fake/not authentic and your audience won’t have a real connection with you and your content.
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.
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