This video is from a 4Ds session I gave in London — many of you have been asking me for more tactical, business-focused content and this format is a really good way for me to provide that for you all.
You’ll get to hear my thoughts on voice, why convenience vs brand is such an important dynamic, why you should diversify across social platforms, why companies like 7-Eleven are in deep trouble over the next few decades, and much more.
0:10 – Timing is just as important as being right
3:22 – Why brand vs convenience matters so much in a voice-first world
9:02 – If Instagram disappeared, would you disappear?
12:09 – Your creative must be contextual to platforms/audience
17:07 – How startups can rise in the next economic crash
19:17 – How to roll out new products/brands
21:24 – Subjectivity can hinder creative
24:32 – Don’t let short-term metrics hurt long-term metrics
27:22 – Optimizing social ad spend
What was your favorite part of this video? I’m super curious to hear what you think 😉 Tweet me @GaryVee.
Also, you can learn more about 4Ds here: https://vaynermedia.com/service/4ds/
Hope to see you there 🙂
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Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.
In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.
Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.
Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.
Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.
Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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