www.lotame.com – Cancel culture has set its sights on third-party data. But marketers need data enrichment now more than ever as consumers undergo profound shifts in behaviors, habits, and interests. Although our data vernacular is due for an upgrade, the utility of an expanded view of consumers is undeniable. Attendees heard from Lotame data experts discuss Lotame Panorma’s vision and mission to preserve connectivity across the digital advertising ecosystem. Watch the replay from Lotame’s The Connected Future virtual event, October 27 & 28, 2020.
[Read More …]