Author: rssmasher

Meanwhile, Dentsu has quietly abandoned an effort to organize an ad industry coalition supporting legitimate, fact-based journalism.

MSC Cruises, the world’s third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed celebrities traveling on the cruise line’s upcoming flagship MSC World America. The work is being created with independent agency Highdive, which is no…

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….

Retired WLS traffic anchor Roz Varon has started up a scholarship fund to remember her daughter, who died last week. Sara Beth Janz was 29 years old when she died in New Mexico from a recent illness, Varon said. “It is with the heaviest of hearts that I share the last picture I took with…

Fox 11 (KTTV) reporter Matthew Seedorff tried to help firefighters on Tuesday afternoon. Seedorf was covering the Palisades Fire, which spread Tuesday evening, burning more than 1,200 acres in just a few hours. Seedorff used a garden hose that he found and tried to put out some of the flames on the street and near…

Cinema advertising platform National CineMedia, the U.S. representative of the Cannes Lions International Festival of Creativity, officially launched the 2025 Young Lions competition and its new partnership lineup, including the Young Lions Titanium Award and new agency sponsorship. The 2025 competition marks 10 years of NCM’s role as U.S. representative and the first since NCM’s…

Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences. The new capability, slated for availability to all Amazon Marketing Cloud advertisers in…

What TikTok ban? Despite a looming potential U.S. ban and ByteDance representatives set to plead at the U.S. Supreme Court this week against a ban, TikTok is still pitching brands and creators on how to best use its platform. TikTok has launched the fifth annual What’s Next Trend Report for 2025, showcasing nine trends to…

Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers aren’t hitting the panic button — yet. 

For now, they’ve brushed off Meta’s decision to scrap its U.S. fact-checking program in favor of a community notes system reminiscent of X’s and to loosen restrictions on contentious topics like immigration and gender identity. 

Instead, marketers are in wait-and see mode, hoping for clearer guidance on what content Meta will still police. So far, CEO Mark Zuckerberg has offered them little beyond vague assurances, leaving the details up in the air.

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Does this mean lowering the media-buying threshold for such traditional media messaging – especially given lower legacy TV viewing? Where does more exposure on streaming fit in?