Author: rssmasher

Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers aren’t hitting the panic button — yet. 

For now, they’ve brushed off Meta’s decision to scrap its U.S. fact-checking program in favor of a community notes system reminiscent of X’s and to loosen restrictions on contentious topics like immigration and gender identity. 

Instead, marketers are in wait-and see mode, hoping for clearer guidance on what content Meta will still police. So far, CEO Mark Zuckerberg has offered them little beyond vague assurances, leaving the details up in the air.

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Does this mean lowering the media-buying threshold for such traditional media messaging – especially given lower legacy TV viewing? Where does more exposure on streaming fit in?

The new medical series “The Pitt” might be the most proficient scripted, emergency-room drama in the long history of such shows.

Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too. While Amazon dominates retail media budgets, the bulk of shopping still happens in stores, and advertisers are increasingly hungry to see if…

Mark Zuckerberg has fully adopted the language of his former right-wing critics about what constitutes censorship.

As people try to stick to New Year’s resolutions, Hanes has issued its own maxim for fresh starts: “If You Wouldn’t Flaunt It, Refresh It.” Created by agency of record Special U.S., the brand’s new campaign calls out people’s habit of wearing undergarments well past their prime. You know: holey socks, bras with exposed underwire,…

The clock is officially ticking for TikTok. What once seemed far-fetched now feels more real than ever. After a long, contentious battle–with TikTok arguing that a ban would be unconstitutional and violate free speech rights, and lawmakers citing concerns over data privacy and foreign influence–the app recently lost its legal efforts in the D.C. Circuit…

Generative AI was a big part of marketing discussions throughout 2024, as brands and agencies became eager to invest in AI tools to do everything from creating internal workflow efficiencies to producing consumer-facing ads. These discussions will continue into 2025, and a lot of the industry hype around the technology revolves around the potential for it to make marketers’ jobs easier, faster and more efficient. But some industry experts say there’s a risk of over-relying on automated ad creation.

Another factor in the AI picture that will carry into the new year is the prospect of AI-generated or altered content being labeled as such. Marketers are hesitant to see “made with AI” labels slapped across their creative campaigns, as such a label doesn’t differentiate between content completely generated by AI or content in which AI tools were simply used to help during the creation process — despite the fact that those are two different things.

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Yahoo has entered ad tech’s curation fray, focusing on supply-side intelligence tie-ups amid a host of partnership announcements as part of its Consumer Electronic Show activity.  

It’s a positioning it hopes will differentiate it from rival demand-side platforms, such as The Trade Desk, claiming its approach can help simplify the growing complexity of the programmatic ecosystem. 

In particular, Yahoo claims it will help sophisticated advertisers manage transparency challenges and supply path optimization with CTV — an intuitive key topic of conversation at CES — while granting them more control.  

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This edition of the daily CES Briefing looks at how the agentic era of AI looms over CES and then recaps a session that highlights the underlying issue of everything becoming an ad network.

The artificial intelligence age is passing into the so-called “agentic” era, in which large language models power tools that can take actions on people’s behalf, like booking a full trip itinerary. So of course this temporal shift would show up at the Consumer Electronics Show taking place in Las Vegas this week.

As with the agentic era overall, its presence at CES has still been pretty nascent as of Monday, technically the day before CES officially kicks off. 

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