Author: rssmasher

U.S. advertisers spent nearly twice as much on data for back-to-school campaigns last year as those in the UK, investing about 1.8 times more year-over-year vs. their European counterparts.

Fox News has devoted the advertising equivalent of $15.2 million of value in its live coverage of Trump campaign rallies since April 28, according to a Media Matters analysis of estimates from
competitive media monitoring service iQ Media. The analysis, which included Trump’s rally Thursday night in Great Falls, MT, found that left-leaning MSNBC devoted the ad equivalent of just $56,737 and
CNN devoted $0.

Five years ago, Netflix chief content officer Ted Sarandos famously shared his then-fledgling streaming service’s bold strategy with GQ: “The goal is to become HBO faster than HBO can become us.” Now, HBO’s new parent company, AT&T, has a vision for the premium cable network that would seem to realize the second part of Sarandos’…

Facebook recently introduced an Archive feature in Facebook Stories, which will automatically save the posts your share to your Stories so you can access and share them again later on. If you ever want to delete a post from your archive, our guide will show you how this is done. Note: These screenshots were captured…

Remembering a new password, even one you just created this morning, can stump you in any situation. Sometimes it can even feel like you’re in the spotlight, sweating in front of a gleefully tense and elegantly dressed audience of hundreds–or at least, that’s the metaphor Apple is going with in its new spot for the…

Omnicom’s once self-described “next-generation” agency, sparks & honey, is repositioning itself as a “technology-led cultural” consultancy, as it claims to now be prepared to rival the behemoths disrupting the traditional ad space, including Accenture and Deloitte. With the shift comes, too, a new chief strategy officer: Camilo La Cruz, who first joined the agency-turned-consultancy more…

Real-time marketing can be incredibly effective, but it doesn’t come without its costs. Turns out one of them is, well, time. A new report being released today by the CMO Council and IBM Watson finds
that most organizations don’t have enough time to manage the consumer data they have access to: first-, second- or third-party.

For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this second installment of “YouTube Trends of the Moment for Savvy Advertisers,” Earnest Pettie–a YouTube trends analyst who spots videos piquing viewers’ interests–shares three kinds of videos trending now and the insights they reveal. Fortnite: The video game that…

Thousands of apps are masquerading as premium publishers in order to bypass new industry-wide protections against ad fraud, according to new data. Researchers at fraud detection firm Forensiq recently uncovered a scam in which apps sell ad inventory under the guise of major media websites in a bid to fool the Interactive Advertising Bureau’s (IAB’s)…

In what could possibly be the first case of its kind in history, a class-action lawsuit was filed against seven major Israeli brands that had been allegedly paying social media influencers to post on their behalf, without ensuring proper disclosure. The suit–which includes household names like Adidas, Grey Goose and Mini Cooper–alleges that these brands…