Author: rssmasher

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Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics

Google released its self-service pay-per-click advertising platform AdWords in 2000, revolutionizing the digital advertising industry. One side effect: a cottage industry of specialized agencies to help brands navigate the new format. That same year, Amazon chief executive Jeff Bezos cited a brutal 2000 in which shares were down more than 80 percent from 1999. Nevertheless,…

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It’s Time to Re-Evaluate the Role of Creativity in Transforming Businesses

For creatives of today and tomorrow, it’s time to face our own personal disruption, which is being caused by the accelerating change around us. Whether you’re at an agency, consultancy, client or somewhere else, the creative department and its role in transforming brands has fundamentally changed. Just as marketing and advertising have evolved in the…

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Q&A: Mikaela Shiffrin on Turning Her Winning Streak Into Marketing Gold

It’s prime cocktail hour at NBCU’s beachside cabana. The Cannes Lions festival is in full swing. Network executives are holding court, entertaining marketers and media mavens as the Mediterranean sun blazes, the ros? flows and live music wafts across the crowded wooden deck. Off to the side, quietly taking it all in is Mikaela Shiffrin,…

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These 29 Marketing Innovators Are Changing the Game for Fans and Brands

From this year’s Winter Olympics in Pyeongchang, South Korea, to the World Cup in Russia and beyond, these 30 leading sports innovators are upping their game, employing new marketing data tools and strategies to enhance the fan experience. For Adweek’s third annual list of the Most Powerful Women in Sports, we welcomed top executives from…

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Where Will Artificial Intelligence Take us? – Kai-Fu Lee

Where Will Artificial Intelligence Take us? - Kai-Fu Lee
Kai-Fu Lee (李开复) is a Taiwanese venture capitalist, technology executive, writer, and computer scientist. He is currently based in Beijing, China.

Lee developed the world’s first speaker-independent, continuous speech recognition system as his Ph.D. thesis at Carnegie Mellon. He later worked as an executive, first at Apple, then SGI, Microsoft, and then Google.

He became the focus of a 2005 legal dispute between Google and Microsoft, his former employer, due to a one-year non-compete agreement that he signed with Microsoft in 2000 when he became its corporate vice president of interactive services. – June 2018
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Sonos’ Future Is at the Mercy of Tech Giants as It Heads Into IPO

Sonos filed for an initial public offering on Friday amidst an ongoing business transformation that will test its mettle against tech’s biggest names. The long-anticipated move comes as the stereo company has been upgrading its speaker lineup with voice functionality and other smart-home capabilities as part of a plan to make its devices central hubs…

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Lawyers for WPP and Martin Sorrell Exchange Letters Over Ex-CEO’s ‘Unlawful’ Attempt to Acquire MediaMonks

The spat between WPP and former CEO Martin Sorrell over the future ownership of digital production company MediaMonks quickly escalated into a potential legal battle this week. The Guardian first reported late Thursday that the holding group Sorrell ran for 33 years sent a letter to his London-based law firm, Lewis Silkin, arguing that any…

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Border apprehensions of migrant families have risen substantially so far in 2018

The U.S. apprehended nearly 49,000 family members at its southern border from January through June – more than twice as many as in the same period last year.

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