Author: rssmasher

Terri Meyer fondly recalls the time she called up the executive creative director at D’Arcy Masius Benton & Bowles and laid down the law. “Are you getting me that birthday present I want?” she demanded. And he did. A few days later, the present was waiting in the lobby. It was Sandy Greenberg. Meyer and…

In late April, Postmates became the latest digitally native brand to go big with an out-of-home campaign in New York. The first effort, from 180LA, used poppy, bright colors with clever lines tailored to grab New Yorkers’ attention–a move that recently has become increasingly popular with startups and digitally native brands like Casper and Brooklinen,…

It’s lucky that Megan Clarken has always thought globally. A native New Zealander, Clarken spent years going back and forth between the U.S. and Australia for Nielsen, analyzing audiences from all parts of the globe during a 14-year tenure at the data behemoth. Now, Clarken is global president of Nielsen’s Watch, which provides Nielsen’s media…

Today Jeff Kling, chief creative officer at Fallon, announced his resignation after nearly 6 years. The award-winning co-creator of Dos Equis’ The Most Interesting Man in the World campaign joined the Publicis-owned, Minneapolis, Minn.-based shop in its top creative role in 2012. “I want to move my family back to New York and take some…

Deadpool 2 opens in just over one week, and its titular smartass anti-hero is already inescapable. In the last couple of weeks alone, he could be seen starring in odd Celine Dion music videos and announcing his new job as creative director for a certain tequila brand. He even appeared in mock ads during Lebanon’s…

Walmart, a buttoned-up behemoth from Arkansas, is poised to spend $15 billion for a 75% stake in India’s freewheeling online-sales giant, Flipkart, which has burned through mountains of cash.

If vaping has reached epidemic levels among teenagers, as public health officials have declared, it’s not too tough to see where the roots of the problem may lie, the FDA said this week in yet another crackdown on e-cigarette marketing. The agency warned more than a dozen manufacturers, distributors and retailers that they’re endangering kids…

GroupM unveiled its 2018 “State of the Digital” report, which predicts where people worldwide are expected to consume content in the coming year. And for the first time, the WPP network sees online surpassing every other vertical–linear TV, print and radio–in terms of where people will choose to spend their time with media. The study,…

Instagram appears to be diving further into the social commerce arena with the unannounced launch of a native payments feature that operates under the same rules as Facebook’s payments system. The Facebook-owned app announced last March that it planned to enable people to book services or make purchases directly via Instagram business profiles, and native…

By default, your LinkedIn feed contains trending or recommended articles that you can click on and read. But what if you’re not interested in seeing these articles? Our guide will show you how to stop trending articles from appearing in your feed. Note: These screenshots were captured in the LinkedIn application on iOS. Also note:…