Author: rssmasher

Players past and present are the pillars of marketing for Major League Baseball, and affiliated Minor League Baseball clubs often highlight the presence of highly touted prospects that will eventually be called up to “The Show.” There’s a reason why ballplayers make millions of dollars: They put butts in the seats. But for unaffiliated independent…

Gartner’s prediction that CMOs will outspend CIOs on technology is now a fact: CMOs will use 12 percent of their company’s revenue on marketing technologies in 2018. It makes sense. Just as a consumer would look to Yelp before going to a restaurant, prospects today do research before talking to sales, meaning the marketing department…

As anyone who’s ever dipped a toe in SEO can tell you, search is a fickle friend. Just when you think you have a winning strategy to drive people where you want them to go, someone else swoops in to take your prime placement–or simply buys their way to the top. Budweiser just got a…

The digital advertising landscape has recently looked a lot like a minefield, thanks to fraud concerns, brand safety issues and the rise of ad blockers. For those reasons, Forrester predicted last year that CMOs would shift $2.9 billion away from display ads in 2018. These hard realities accent why defining moments should become a central…

Artificial intelligence and machine learning continue to increase the stakes in the analytic, predictive and executional arms race needed to create and keep customer relationships. Marketing is at the center of this change, and several existing applications promise to irrevocably change the landscape with step-level superpowers. With great power comes great responsibility, and marketers must…

WPP has sent a note to Sorrell’s representatives to let the former WPP chief know that he might be putting future payouts of $20 million-plus in jeopardy if he pursues a deal to acquire a property WPP
has also bid for.

“This will be the most comprehensive and the strongest net neutrality protection in the United States,” California Democrat Scott Wiener said Thursday. “We are restoring what we lost when Donald
Trump’s FCC obliterated net neutrality.”

The study found that people exposed to public health ads online were more likely to search for health and fitness-related information in the future.

The highest-rated traditional TV provider, Dish Network, scored lower than the lowest-rated OTT provider, CBS All Access, in Forrester’s 2018 U.S. Customer Experience Index. Most providers received
“poor” marks, meaning a score of 55-64. Only Dish received an “OK” score.

American advertisers are leveraging the games in unique ways.