Avocados From Mexico Consolidates Ad Business With Energy BBDO

Perennial Super Bowl presence Avocados from Mexico has chosen Energy BBDO as its new ad agency of record after a competitive review. The organization–which is a nonprofit trade group representing the Mexican Hass Avocados Importers Association and the Association of Growers and Packers of Avocados From Mexico–issued an RFP earlier this year, aiming to consolidate…

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To Exist in the Voice Era, Brands Need to Stop Appealing to the Abstract

Voice AI has opened a new frontier in marketing, and we’re already seeing the emergence of winners and losers. Moving forward in an automated world where value is all there will be casualties, and brands that sell illusions will be the first to die. Much has already been written about how Amazon, Google and others…

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Nestlé Just Scored the Rights to Sell Starbucks Products Globally in a $7.15 Billion Deal

Nestl? is growing its coffee business. The company has just inked a $7.15 billion deal with Starbucks to market some of its products globally–well, outside of Starbucks’ coffee shops. The deal is pending regulatory approval. Should it make it past regulators–the companies expect the deal to close by the end of 2018–the brands will work…

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First Your Living Room. Now Your Car. Volvo Is Adding an AT&T-Powered Google Assistant

Volvo is working with Google to make Google services standard in its in-car Sensus infotainment system, including Google Assistant, Google Maps and the Google Play Store. According to a release, the first Android-based system will launch “in a couple of years from now.” As cars get smarter, the competition for the car’s main screen heats…

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The Ultimate Guide to 2018’s Broadcast TV Renewals and Cancellations

It’s less than a week until the broadcast upfronts. Networks are in the process of locking in their lineups for the 2018-19 television season, making final decisions about which of their current shows will continue on another year–and which are headed for the TV graveyard. As usual, CBS and The CW have already renewed the…

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Programmatic TV Future Coming Into Focus Slowly, But Surely

By now, you’ve likely heard all about how programmatic will one day remake the television advertising marketplace. But despite a decade of enthusiastic speculation, the market for automated,
data-driven TV buying remains a long way away from reaching maturation. This year, it’s expected to account for a little over $2 billion in U.S. advertiser spend-less than 3% of the total television
marketplace, according to eMarketer.

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Ford, BMW, GM, Renault Launch Blockchain Research Group

MOBI (the Mobility Open Blockchain Initiative) was launched by a group of carmakers to research how to use blockchain technology around driving data, ride-sharing and car-sharing transactions and
vehicle identity and usage information, according to an announcement by MOBI.

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Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions

“We’re partnering with advertisers and partners on other ways to measure ad campaigns, including accelerating our expansion of Ads Data Hub,” a Google spokesperson said — including agencies such as
Omnicom’s data company, Annalect. The data remains accessible to advertisers, but the move makes Google the gatekeeper of the data to prevent data sharing and requires advertisers to use its platforms
and tools.

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Univision To Launch ‘Netflix For Spanish-Language Content’

Univision Now, a Spanish-language subscription on-demand video service, will feature content from the broadcaster’s programming library as well as other media companies like Viacom, the BBC, Televisa
and RTVE.

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Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

Google will now require anyone in the U.S. who wants to purchase political ads to verify they are U.S. citizens or lawful permanent residents. Advertisers must provide a government-issued ID and other
key information. Google will also require that the ads incorporate a clear disclosure of who is paying for them, and plans to release a report on the purchase of election ads.

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