Author: rssmasher

There’s a new fitness club in New York, and creatives from top shops like Droga5, Anomaly and R/GA have joined. And they didn’t just buy a monthly membership–they quit their agency jobs and jumped ship. That sort of move might seem like a head-scratcher to some, but Performix House is not just a gym. The…

If being trapped in a car with people singing nonstop doesn’t sound like your idea of a good time, you may want to sit out the Ruisrock festival in Turku, Finland this year. Between July 6 and 8, festival-goers will be able to catch a ride on the Singalong Shuttle–an electric car that accepts payment…

If the Oscars, Grammys and Golden Globes want to prevent more ratings drops next year, perhaps they should add some fireworks. Macy’s 4th of July Fireworks Spectacular, NBC’s annual two-hour Independence Day telecast, averaged 7.5 million viewers last night, a 17 percent increase from last year’s audience of 6.4 million. That makes it the most-watched…

Perhaps the only thing worse than being stuck in the office during the summer is having to hear about your coworkers’ trips to far-flung destinations. Burger King sympathizes and wants to help ease this tension a bit. The brand’s Belgian operation and agency Buzzman have collaborated on a digital campaign, Whopper Out of Office, this…

Facebook’s scale – 1.45 billion daily active users at last count – has been its armor through a no-good, very bad year of repeated privacy failures, questions of Russian election interference and other controversies. But scale needs to be maintained. Although only a handful of advertisers pulled spend in the aftermath of Cambridge Analytica, that wouldn’t… Continue reading »

The post 3 Old-School Ad Tactics Facebook Uses To Gun For Engagement appeared first on AdExchanger.

Last year, U.K. stars like Gordon Ramsay, Thandie Newton, Rowan Atkinson and Ian McKellen suffered through a British Airways flight safety video under the idiotic direction of Chabuddy G. Now the fictional filmmaker–a character from BBC Three’ mockumentary sitcom People Just Do Nothing–is back to harass a new group of top talents, including Sir Michael…

Squarespace and Gimlet Creative asked users to submit their ideas for their own podcast series and the response has been overwhelming. In the three weeks the contest was open for submissions, more than 5,000 entries poured in. Squarespace, an online publishing platform, and Gimlet Creative, the team that oversees branded podcasts, will produce its own,…

Earlier this year, Facebook began rolling out an Archive feature for Facebook Stories, which automatically saves the posts a user shares to their Stories after they disappear (Stories posts disappear after 24 hours). But what if you don’t want your posts to be archived? Our guide will show you how to stop this from happening….

Before I can turn the ignition key in my car, I need to complete one critical task. I affix my smartphone to the top of the dash, plug it in and render the car’s god-awful native interface invisible, safely covered up by my beloved iPhone X. Sound familiar? You’re not alone. With the exception of…

NBC’s coverage of Macy’s “Fourth of July Fireworks Spectacular” live from New York City Wednesday night generated a six-year high rating, according to Nielsen’s overnights.