Author: rssmasher

Verizon wants to be a more diverse workplace, and the brand wants its agency partners to be just as diverse. Two years ago, Verizon CMO Diego Scotti called on all agencies that work with the brand to put together an action plan showing how they would improve diversity within their companies. Then, one year ago,…

In an effort to better serve clients’ growing demands for data, Omnicom Media Group has poached a former WPP executive to fill the newly created role of chief analytics officer at OMD. Rolf Olsen joins the agency after spending three years at Mindshare, WPP’s media buying network, where he held the title of chief data…

Most Americans have negative views of the tone of political debate in their country. And a sizable majority says personal insults are “never fair game” in politics.

The studio will feature talent and brands from across the company’s suite of channels, encompassing a wide range of formats and lengths on a number of platforms. Shows produced by the studio will run
on YouTube, Facebook, Twitter, Snapchat, Instagram and other platforms.

The company says that video now accounts for more than half of ad revenue, and that video views on the platform have almost doubled over the past year. Twitter laid out its plan to keep that growth
flowing, with more than 30 new partnerships in the pipeline, and a major focus on live programming.

Give the new management team an A+ for managing expectations. And just maybe for injecting some overdue fresh thinking into the mix.

Google will be extending its Google Preferred video advertising platform to sell ad inventory on YouTube TV, its live linear package of TV networks. Google Preferred includes content from the most
popular 5% of YouTube channels.

Marketers are currently allocating 59% of their digital ad budget to digital video, the IAB says — and more than half of buyers plan to increase digital and mobile video spending in the next 12
months. Additional spend should come primarily from expanding budgets — and that’s good news for competing channels.

Emotions run high in these Mother’s Day ads from Teleflora that focus on moms raising their children in situations that pose unique challenges. The flower delivery service has certainly produced tear-jerker commercials around this particular holiday before. But this campaign, which introduces the tagline “Love Makes a Mom,” should come with its own box of…

An otherwise non-descript building near Times Square was transformed Monday afternoon into a celebration of Ellen DeGeneres’ digital brand. The Ellen Digital Network, part of the business venture from DeGeneres and Warner Bros.’ Digital Networks, held the event, dubbed the “EllenFronts” to correspond with the same week of the 2018 Digital Content NewFronts. The network…