Author: rssmasher

In response to a rise of xenophobia and anti-immigrant sentiment in the age of the Trump administration, Los Angeles agency Dailey decided to launch a campaign promoting diversity. At the 2016 Republican National Convention, Rep. Steve King (R-Iowa) responded to an MSNBC panel question about the GOP’s identity crisis by asking, “I mean, I’d ask…

It’s the subject of great debate: How involved should brands be in the political zeitgeist? Undoubtedly, overtly political moves tend to galvanize the masses and can hurt, or alternatively help, a brand. At a time–and in a political climate–when social networks may be attempting to fan some of the flames, Walmart has made a very…

Who needs fireworks when you have drones? To celebrate Independence Day–and show off its own technology in the process–Intel is planning a drone-powered light show tomorrow night in northern California. The stunt, set to take place in collaboration with Travis Air Force Base, will replace the base’s usual display of fireworks. Intel said the performance…

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. This week’s podcast guest, LUMA Partners CEO Terry Kawaja, will deliver a presentation on digital media investment trends at AdExchanger’s upcoming Programmatic IO New York conference, taking place October 15-16. You knew we’d have Terry Kawaja on… Continue reading »

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Facebook is beefing up its artificial intelligence team as its war on fake news continues. The social network announced Tuesday that it’s hiring the team behind UK startup Bloomsbury AI to improve its ability to comprehend and learn from ordinary language on its platform. Bloomsbury currently runs a web service called Cape that can understand…

The themes that emerged from this year’s Cannes Lions festival were wide-ranging. Publicis’ (sort of) departure from the 2018 event made the rounds, in addition to Martin Sorrell’s reemergence. Consultancies versus holding companies was another hot topic that shows the tension that continues to build. As for the work, there was a swing back to…

Blue Apron, the service best known for delivering ready to prepare meals, recently announced a partnership with 20th Century Fox property Bob’s Burgers that is almost too gouda to believe. They will be including three burger recipes from Bob’s Burgers, the Emmy Award-winning animated series on Fox, uniquely designed by Chef Alvin Cailan of famed…

Full Frontal With Samantha Bee is on hiatus for a couple weeks and won’t be airing a new episode on Wednesday because of the July 4 holiday, but the TBS show still found a way to weigh in on Independence Day this week. In a new Medium post, the show offers tips to America about…

It’s one thing to find your target audience at (what some might call) a niche event like a music festival that can draw attendance numbers of 50,000-plus for some of the more popular events (like Life Is Beautiful or Stagecoach). Toyota has always wanted to connect with younger consumers through music and festivals but wanted…

Remember when phone calls meant people wanted to talk to you? When your phone rings these days, it’s often a robocall. Here’s what to do when you get one, and how to get fewer of them.