Author: rssmasher

Fashionable and new virtual pay TV producers — DirecTV Now, Sling TV, Playstation Vue and others — figure consumers are buying into the idea of premium content. So they are raising prices.

AT&T’s acquisition of AppNexus raises the question of whether telcos will muscle in on mobile marketing.

A new report from Telaria suggests consumer confusion is key to answering that question. Consumers are confused by the sheer number of OTT options, and many are under the misconception that in order
to get live content like sports or awards shows, they need to pay for a traditional subscription.

It’s nearly impossible to visit any social platform today and not be exposed to some sort of video content. Online media guru and LinkedIn superstar Gary Vaynerchuk posts his inspirational missives nearly exclusively via video. My Twitter feed is filled with images and videos. Every Facebook and Instagram ad I’m exposed to is powered by…

In less than five years, nearly seven of every 10 digital ad dollars will go to mobile, according to a fresh Forrester forecast — thanks to a compound annual growth rate (CAGR) of 14.7% from 2017 to
2022.

“The Drum” is posing an interesting question to digital marketers this week. Is reach a vanity metric that just shows a message was widespread? Does it actually mean anything unless it is coupled
with metrics that examine how well the message was received?

According to Sky News, Sir Martin Sorrell is hoping his new S4C venture will become so powerful it will be able to issue a billion pounds worth of shares to fund an agency-buying spending spree.

WPP is in a EUR300m bidding war with its former head, Sir Martin Sorrell, to take control of Dutch digital agency, MediaMonks, according to “Sky News.”

The U.S. has taken in 3 million of the more than 4 million refugees resettled worldwide since 1980. But in 2017, the U.S. resettled 33,000 refugees, the country’s lowest total since the years following 9/11.

The 2018 World Cup has featured an exciting range of upsets and contenders, but some World Cup marketers see early signs of trouble thanks to GDPR throwing a wrench into digital advertising and the absence of the US team. GDPR, which became law less than a month before the soccer tournament, is especially painful for… Continue reading »

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