Author: rssmasher

Ahead of the 2018 Digital Content NewFronts, MediaLink, in partnership with YouTube, had a panel discussion this morning to kick off the week-of presentations. So, what were some of the topics of conversation? In the event room at Google’s NYC headquarters, as early-morning attendees munched on fresh fruit and pastries, the panelists discussed brand safety….

The Ad Council has appointed San Francisco’s Goodby Silverstein & Partners chief creative officer Margaret Johnson as the fourth governing chair of its Campaign Review Committee. The committee, which reviews the campaigns produced by the Ad Council, is comprised of four teams led by McCann global creative chairman Rob Reilly; IfWeRanTheWorld founder and CEO Cindy…

If you’re a New York City millennial who likes the idea of a weeklong working vacation–with gorgeous island vistas and cultural immersion half a world away–Hawaii would like your attention. The state’s tourism board and agency Edelman are today launching a new campaign inviting Instagram-savvy young professionals in and around the five boroughs to apply…

In any major city, gum litter is such a stock part of the landscape that it’s almost indistinguishable from brick, cobblestones or concrete. In Amsterdam, 1.5 million kilograms of gum is left on the street yearly–it’s the second most common litter after cigarettes. Every year the government spends millions of euros to clean it ……

Why watch YouTube videos on a smartphone or tablet screen when a much larger, sharper option is often available in your household? YouTube managing director of video global solutions Debbie Weinstein revealed in a blog post that TV screens are the fastest-growing way that videos on the Google-owned site are being consumed, with more than…

For several years now, the news has been filled with stories about the death of traditional advertising. Instead of classic ads, modern consumers want experiences. AKQA’s chairman Ajaz Ahmed put it this way: “Our belief is that audiences want to have more engagement and more of an experience, rather than be bombarded with endless messages.”…

If the acquisition goes through, the country will be left with just three major wireless carriers — all with roughly the same number of customers. T-Mobile and Sprint combined have around 100 million
wireless customers, while Verizon has roughly 116 million and AT&T has around 93 million.

In addition to selling security products, Amazon is becoming a smart home security services provider. The online retailer has started offering five smart security packages, including in-home visits
by Amazon technicians.

For the first time in nearly 3 years, the FTC will again have a full slate of commissioners. It has been functioning with only two commissioners since last February, when former chairwoman Edith
Ramirez resigned. The last time the agency had five commissioners was in 2015.

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