Author: rssmasher

Amazon.com’s first international foray was in Europe two decades ago, but the internet behemoth is still playing catchup selling apparel and footwear online to Europeans.

Traditional TV advertising will rise 5.8% to $18.2 billion — a gain of $1.1 billion. But the 5.8% hike this year would be less than 2014 – the last time the Winter Olympics and midterm elections were
held — when it grew 8.9%.

Samsung plans to simplify the complicated ownership structure of the conglomerate, answering critics who say it benefits the ruling Lee family over other shareholders.

At the same time, the contours of connectivity are shifting: One-in-five Americans (20%) are now ‘smartphone only’ internet users at home.

As financial firms have come under pressure from both sides in the gun debate, banks and credit-card companies are discussing how they could track gun purchases. Monitoring such purchases would be contentious.

All the works Cosby produced over 50-plus years are now consigned to the ash heap of pop-culture history.

Whirlpool goes back to school for the latest installment in its award-winning “Every day, care” campaign from Digitas. Last year, the team won a Grand Prix for Creative Data at Cannes and scored the top prize at Adweek’s Project Isaac Awards for putting washers and dryers in schools and tracking how clear clothes improved students’…

If the Advertising Research Foundation’s Town Hall on the ad industry’s code of conduct concerning data collection and consumer privacy is any indication, don’t expect a consensus anytime soon. The
panel discussion could be summarized as a debate between two opposing philosophical views: One represented by Rolfe Swinton, director of data assets at Germany’s GfK, who took the progressive view on
consumer’s right to data self-sovereignty, popular among Europeans; and another held by digital ad tech native Rick Bruner, who had a more laissez-faire view that no real harm is done to consumers by
using their personal data to target them with advertising.

Gatorade is making a big push into the global world of football with the brand’s largest international campaign in its 50-year history. At the center of the campaign is an epic story of two FC Barcelona teammates–Lionel Messi and Luis Su?rez–who are close friends on and off the field, except when they join their national…

A tie-up of Sprint and T-Mobile has long made strategic sense. SoftBank could have got better terms if the deal had been done earlier.