Author: rssmasher

Global production company MediaMonks is the first target in Martin Sorrell’s attempts to re-enter the ad industry by way of mergers and acquisitions, according to multiple reports published over the past 24 hours. The Financial Times first reported yesterday that Sorrell’s new entity, S4 Capital, is in talks to acquire MediaMonks. A Sky News story…

Emotion, impact, irreverence. Those three elements were key to some of the winningest campaigns at this year’s Cannes Lions Festival of Creativity. From a tourism campaign with a moving environmental message, to a poignant story about a lifesaving discussion that happens in millions of homes, to a humorous response to a fast-food chain’s PR crisis….

Would you want to flee the neighborhood if a kooky cat lady with 40 furry friends bought the house next door? What if some dude obsessed with wind chimes moved in, and the clanging-jangling kept you awake all night? Or, perhaps the arrival of a family with 13 destructive kids would send you on a…

The Wimbledon Championships tennis tournament is in full swing and set to run through July 15 and, for the third consecutive year, the All England Lawn Tennis and Croquet Club is livestreaming digital news channel The Wimbledon Channel via Twitter. The AELTC’s broadcast partners back The Wimbledon Channel, which is livestreamed from the grounds at…

The agreement has been approved by the boards of both companies. It’s estimated that AMS will account for about 8% of the combined company’s revenue upon closing.

The entry-level plan, “Live a Little,” will now cost $40 per month, with the “Just Right,” “Go Big” and “Gotta Have It” plans also seeing the $5 rate bump. The company’s Spanish-language bundle will
remain unchanged at $45 per month.

The new version of the magazine will be bigger, with a larger format, more pages and heavier paper stock to put an emphasis on photography and give the product a more premium feel.

On average, the ad-supported multi-screen TV 18-34 audience is six times larger than Facebook and over two times larger than YouTube in the summer months, according to the Video Advertising Bureau,
the video advertising trade group.

Due to what it’s calling a bug, the social giant says it temporarily unblocked some users that had been previously blocked. The glitch may have impacted as many as 800,000 users of Messenger and its
flagship app — all of whom it is presently notifying.

Maryland’s “Online Electioneering and Transparency Act,” which took effect July 1, requires online platforms to make records of online political ad buys available within 48 hours.