Author: rssmasher

If you think about it, brands connect with Generation Z (and some of the rest of us) in the most unusual places–in bed, after a shower, at the gym and, yes, in the bathroom. Gen-Z discovers content just about anywhere–as well as the ads and other communications that come with it. This presents brands with…

Amazon is releasing new Alexa experiences for kids and parents, including the Echo Dot Kids Edition, which it says allows children to access age-appropriate content with their voices. But it begs the question: Do children need voice-enabled devices and services to access said content? And just because Amazon–or any platform–can make a voice assistant for…

The long-term failed belief is that TV and entertainment customers, with an insatiable appetite for all things entertainment, will continue to keep paying. Many believe small-to-midsize cable networks
will get hurt with new virtual pay TV providers of live, linear networks.

Artificial intelligence threatens to destroy a lot of jobs. But there’s another side to the story.

The holding company’s new joint COO’s are reviewing strategy in light of “structural” industry shifts.

The moment somebody tells the media emphatically what’s not happening — “I am not a crook,” “There is no improper relationship,” “It was not a missile” — there is a very good chance that’s exactly
what’s happening.

As a nearly 40-year-old brand, Adweek has a rich history of following the key trends shaping the businesses and careers of the people we write about. We pride ourselves on being nimble and scrappy enough to change along with them to stay relevant and valuable to our audience. We have adapted along the way and…

Only about 5% of the chief executive officers of 1,500 companies we examined were women. Among the tier of executives just below the CEO in terms of pay and position in the corporate hierarchy, 11.5% were women.

24 Hour Fitness is trying to transform into a brand that customers will consider even outside of the gym. “The goal is to keep people engaged with fitness and to be this companion along their fitness journey,” said CMO Tom Lapcevic. “That’s where digital really enters the picture. We now have the ability to provide… Continue reading »

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