Author: rssmasher

Can Bezos cure America’s healthcare blues? No stranger to bold initiatives, Amazon’s founder and chief executive began writing a prescription in January, joining Berkshire Hathaway’s Warren Buffett and JPMorgan Chase’s Jamie Dimon in a venture designed to lower costs for consumers. Though details have been scarce, Bezos made two key moves last month: naming surgeon…

From Taco Bell’s movie theater to Poo-Pourri’s “Poop-Up” shop featuring a toilet bowl ball pit, the concept of pop-up shops has morphed from an experimental exercise to a bona fide experiential brand extension. Just this year, Away, Brandless, Casper, Coach, Diesel, M&M’s, Poo-Pourri, Taco Bell, Target, Snickers and so many more have created temporary spaces…

Building an ecosystem that supports connected experiences is technologically complex and strategically multifaceted–but, ultimately, it’s about fostering human connections. By adopting a customer-centric mindset and ensuring you have a connected technology platform to drive marketing performance, companies can harness complexity to build enduring relationships. Here are five basic principles to help marketers and technologists on…

Marketing technology is increasingly enabling marketers to be more strategic and direct their investments more effectively. But marketers also face challenges as they implement new strategies and integrate new technologies. More than half feel “overwhelmed” by the sheer amount of mar-tech data they’re now confronted with, according to Accenture Research. Meanwhile, only about a third…

At Nike’s new concept store in West Los Angeles, the digital and the physical converge. Nike by Melrose’s 4,557 square feet of retail space is designed to create an experience that blends mobile app convenience with high-touch human connections. As shoppers enter the store, they receive personalized offers via Nike App at Retail. If they…

Tesla has asked some suppliers to refund a portion of what the electric-car company has spent previously, an appeal that reflects the auto maker’s urgency to sustain operations during a critical production period.

The MacBook Pro keyboard is ultrathin, and Apple says it is “quieter”—but it’s likely the company fixed a problem bigger than the noise.

China’s campaign to become a global power in advanced manufacturing is playing out at a high-tech factory in Sichuan province, where BOE Technology Group is aiming to supply display screens for Apple’s top-tier iPhones.

For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left to their own devices, and in this pre-smartphone era, parents could do little to monitor it all except tell them to be home by dinner….