Author: rssmasher

Newspapers remind brands that if they buy cheap, they will always end up paying twice.

CR is advocating that consumers take charge of their TV-viewing expenditures by exploring a host of alternatives to cable.

High on the current media list is CBS, which some analysts believe is ripe for the picking.

As Americans pause for Independence Day on Wednesday, a new group of people has even more cause to celebrate as they recently became citizens of the United States. With that in mind, Shinola launched a new film in support of the newest citizens in its Great Americans Series collection, a timepiece honoring the Statue of…

If you’re following 2018 FIFA World Cup Russia, you’ve probably noticed the unprecedented amount of video coverage it’s delivering both on TV and in the digital space. It is the world’s most widely viewed sporting event, and Fox and Fox Sports 1 have teamed up to showcase exclusive behind-the-scenes content, social augmented reality content and…

You’re on a barge, languidly motoring up the Hudson River in bucolic New York on a crystal-clear early summer afternoon. You pass tree-lined shores on both sides of the river, as a glass blower takes an amorphous blob of glass and slowly shapes it into a colorful fish. You look over the side of the…

A little over one year ago, small and midsized businesses won a battle against the duopoly of Google and Facebook when Snapchat introduced its self-service, programmatic ad platform. The offering has quietly evolved, challenging acquisition specialists to develop a unique set of video advertising skills. From developing new ad products to weathering scandals and volatile…

Many Americans say government investments in medical research, engineering and technology or basic scientific research usually pay off in the long run.

Want to mingle over beers with the Knicks’ Tim Hardaway Jr. or talk shop with the Blazers’ C. J. McCollum? Look no further than The Players’ Lounge. The event space, which opened in February at The Players’ Tribune New York headquarters, hopes to attract the industry’s top athletes and influencers to celebrate the biggest sporting…

Ever since Apple first started picking up original video programming last year, one question has been left unanswered: Where, exactly, will all this video content live? It’s no small question
either, Hollywood A-listers like Steven Spielberg and Jennifer Aniston have signed on to programming without knowing where it will be available, or at what cost — or even whether it will have
advertising.