Author: rssmasher

“Sixty percent of the content brands are producing is not meaningful to consumers,” says Maria Garrido, Havas global chief insights-analytics officer and senior vice presdient-marketing investing at
parent, entertainment giant Vivendi.

The main reason people regularly go to a house of worship is to feel closer to God. But the reasons people give for staying away from religious services are more complicated.

Tesla is expected to release second-quarter financial results after the market closes Wednesday. Here’s what you need to know.

If you’re looking for a comedy boot camp or a road map for creating a viral video, this isn’t the class for you. But a new online training program from the Harmon Brothers, the Utah-based boutique agency that spawned Squatty Potty’s pooping unicorn, Chatbooks’ Real Mom and other internet megahits, aims to teach you how…

Alex Trebek says the odds are a “little less” than 50-50 that he will continue as the host of “Jeopardy!” after 2020.

Charles Koch recently told reporters that his network — which is estimated to contribute some $400 million in political marketing heft for the upcoming midterms — may spend less backing GOP
candidates in the future.

In partnership with a handful of media brands, comScore will offer unduplicated campaign measurement across linear TV, network over-the-top content and Hulu on devices. The service, dubbed Campaign Ratings, will launch in September in beta with ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner and Viacom. “Providing unduplicated measurement is something…

If you don’t already know of Celeste Barber, you might be surprised to learn one of the most popular Instagram accounts belongs to just a regular mom from Australia who frequently contorts herself into awkward positions wearing only her–decidedly unsexy–underwear. Barber, who simulates high-end fashion shoots with a satirical flair for her millions of followers,…

As media becomes more measurable, buyers are demanding tangible business results across every channel. Terrestrial radio is no exception. That’s why on Wednesday, radio attribution platform Dial Report joined forces with broadcast trafficking and sales platform WideOrbit to enhance its closed-loop attribution system for broadcast radio. “The collaboration with WideOrbit is making our data better,”… Continue reading »

The post Dial Report And WideOrbit Team Up To Bring Radio Attribution Into The Digital Age appeared first on AdExchanger.

One of the largest and fastest-growing tools in social media marketing today is the use of GIFs. Recently, 69 percent of consumers reported that they frequently use GIFs in personal communications. GIF (graphic interchange format) images have been around for decades, but they have taken off in the past five years among younger generations that…