Author: rssmasher

In what appears to be a first-of-its-kind study, advertising account review tracker Comvergence analyzed two years of reviews involving both creative and media assignments and found nearly a third
were consolidated at agencies in the same agency holding company. The study, which examined reviews assigned between April 2016 and May 2018, found 72 involved both creative and media, and 21 — or
29.2% — were awarded to agencies operating inside the same holding company.

Inquiring users can now see the ads a Page is running across Facebook’s flagship site, Instagram, Messenger and the company’s partner network — even if those ads are not shown to them specifically.

In his new role, Ricky Strauss is being “tasked with developing the strategic content vision for the service,” including oversight of the development of all original and acquired programming. He will
also oversee all content marketing,

There is a secret that your media salesperson doesn’t want you to know. You may be surprised to learn that your media buy, despite the suggestions made by many salespeople, is not the most influential factor driving the performance of your marketing effort. Research from Yankelovich Partners and other marketing experts estimate that most Americans…

For parts of the American population, “the talk” generally revolves around sex. For others, the conversation is decidedly different. “Uniquely, in the African-American home, it’s time for me to prepare my child to be black in America,” said Teneshia Jackson Warner, CCO at Egami Group, a New York-based integrated multicultural marketing and communications agency that…

As student debt mounts and a shortage of skilled workers persists, students find their local two-year institution could be a lower-cost shortcut to a good job.

If Microsoft and EY’s blockchain product is successful, it should shape the way video game developers, creators and publishers of all types earn money online. Last week, the companies debuted a content rights and royalties platform built on the blockchain, which will allow Microsoft and its partners to process millions of transactions in a faster…

It used to be a go-to gag in advertising to dress a chimpanzee in a tiny men’s suit, topped off with a fedora, and put him in a commercial. He seemed to be smiling, so he was having a good time, right? What about that orangutan riding a bicycle? Or the ape playing musical instruments?…

Chinese smartphone maker Xiaomi priced a $4.7 billion initial public offering at the bottom of its target range, pulling off one of 2018’s largest IPOs despite investor skepticism about its growth prospects.

About eight-in-ten Twitter users who tweeted about immigration with a link in the first month of the Trump presidency shared at least one tweet that had a link to a news site.