Disney Taps Strauss To Lead Upcoming Streaming Service

In his new role, Ricky Strauss is being “tasked with developing the strategic content vision for the service,” including oversight of the development of all original and acquired programming. He will
also oversee all content marketing,

Powered by WPeMatico

The Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For

There is a secret that your media salesperson doesn’t want you to know. You may be surprised to learn that your media buy, despite the suggestions made by many salespeople, is not the most influential factor driving the performance of your marketing effort. Research from Yankelovich Partners and other marketing experts estimate that most Americans…

Powered by WPeMatico

Which Side of History Is Your Brand On? P&G’s Marc Pritchard Says Now’s the Time to Make It Clear

For parts of the American population, “the talk” generally revolves around sex. For others, the conversation is decidedly different. “Uniquely, in the African-American home, it’s time for me to prepare my child to be black in America,” said Teneshia Jackson Warner, CCO at Egami Group, a New York-based integrated multicultural marketing and communications agency that…

Powered by WPeMatico

Big Tech’s Hot New Talent Incubator: Community College

As student debt mounts and a shortage of skilled workers persists, students find their local two-year institution could be a lower-cost shortcut to a good job.

Powered by WPeMatico

Microsoft and EY Are Rolling Out Blockchain Technology for Xbox

If Microsoft and EY’s blockchain product is successful, it should shape the way video game developers, creators and publishers of all types earn money online. Last week, the companies debuted a content rights and royalties platform built on the blockchain, which will allow Microsoft and its partners to process millions of transactions in a faster…

Powered by WPeMatico

Stock Art Services Agree to Stop Accepting Images of Wild Animals in ‘Unnatural’ Poses

It used to be a go-to gag in advertising to dress a chimpanzee in a tiny men’s suit, topped off with a fedora, and put him in a commercial. He seemed to be smiling, so he was having a good time, right? What about that orangutan riding a bicycle? Or the ape playing musical instruments?…

Powered by WPeMatico

Xiaomi Prices Hong Kong IPO at Bottom of Target Range

Chinese smartphone maker Xiaomi priced a $4.7 billion initial public offering at the bottom of its target range, pulling off one of 2018’s largest IPOs despite investor skepticism about its growth prospects.

Powered by WPeMatico

Many tweeted about immigration news in Trump’s first month in office, but frequent users drove traffic

About eight-in-ten Twitter users who tweeted about immigration with a link in the first month of the Trump presidency shared at least one tweet that had a link to a news site.

Powered by WPeMatico

Data Driven And Daring: The 10 Boldest Marketers

by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan Joe Getting a big brand to shift its marketing approach is about as easy as moving a planet out of orbit. Yet, many see the writing on the wall: If they don’t change, consumers will leave them behind. As such, big marketers have toContinue reading »

The post Data Driven And Daring: The 10 Boldest Marketers appeared first on AdExchanger.

Powered by WPeMatico

How Brands Can Break Through the Noise and Inspire Organic Innovation

Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation. It is both overhyped and often misused. Approaching it the wrong way can lead to disappointment. That’s why brand is so important in…

Powered by WPeMatico