Author: rssmasher

Facebook said it was suspending an analytics firm while it investigates whether that firm’s government contracts violate the social-media giant’s policies on how its public data is collected and shared.

TBWAMedia Arts Lab, TBWA’s dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations, reporting directly to TBWAMedia Arts Lab global president Katrien De Bauw, who succeeded Erica Hoholick in that role last summer. In a statement, TBWAMedia Arts Lab…

With 54 models of various genders and ethnicities lined up next to each other, including well-known stars like the Hadid sisters, Versace is claiming that it is the longest-ever image used in an ad. Touting its upcoming collection in a new campaign, the extended photo, shot by photographer Steven Meisel, symbolizes “inclusivity and diversity, key…

LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap “Share an article, photo, video or idea” at the top of your LinkedIn…

The role of research in the logo design process can be a contentious issue. At its best, research reveals customers’ broader relationship with the brand, its strengths and gaps, possibilities and permissions. At its worst, it’s a cross between a beauty pageant and the shock jock banter of sports radio. Research does, and should, play…

Marketing is an industry overflowing with supremely talented, creative people. Agencies around the globe buzz every day with energy and ideas that bend the framework of what’s possible. Creative-minded people are hopeful and determined. The sharp edge of creativity is two-sided, however: Creative-minded people are also sensitive and self-destructive. Career burnout is rampant. Even suicide…

OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement and fill rates. At A&E Networks, OTT’s share of audience is up 150% compared with decreases in engagement across desktop and mobile. At Bloomberg, 30% of its OTT audiences watch for 30 minutes or more… Continue reading »

The post OTT Audience Growth Is Explosive, But It’s Challenged By Silos (And More Silos) appeared first on AdExchanger.

The Data Transfer Project, which was formed last year with the mission of creating an open-source, service-to-service data-portability platform, welcomed some heavy hitters Friday, as Facebook, Twitter, Google and Microsoft are all on board. The DTP described itself as “a collaboration of organizations committed to building a common framework with open-source code that can connect…

Bloomberg takes a look at Fuchsia, a mobile operating system that Google is currently developing to ultimately replace Android. “The project … was created from scratch to
overcome the limitations of Android as more personal devices and other gadgets come online,” it writes. “It’s being designed to better accommodate voice interactions and frequent
security updates and to look the same across a range of devices, from laptops to tiny internet-connected sensors.”

 

Comcast’s decision clears the way for Disney to complete its acquisition of Fox, and with it, Fox’s 30% stake in the streaking service Hulu. The deal will give Disney majority control off the
streaming service, with Comcast owning an additional 30%, and AT&T’s Warner Media unit owning the remaining 10%.