Author: rssmasher

The Air Force will be the official armed services partner for ELeague across all platforms, and will be featured in a number of branded content integrations throughout the league’s season, with Air
Force branding around the trophy presentation.

While companies in the advertising, marketing and media worlds are entitled to a certain degree of boosterism, the claims for technology solutions often reflected in the press are sometimes a bit
extreme. Here’s what I try to keep in mind as I review what seem to be inflated claims:

Initiative, part of Interpublic Group, resigned as the pizza chain’s media shop. In the past few days three different shops have resigned their assignments.

And while Sponsored Products took the majority of ad spend in the second quarter of 2018, the amount spent on Headline Search Ads also rose, up 162%, year over year, according to Merkle’s data.

TBWAMedia Arts Lab, the agency’s dedicated Apple unit has appointed Julian Cheevers as managing director in Los Angeles. Cheevers will report to TBWAMedia Arts Lab Global President, Katrien
De Bauw.

Previously Cheevers was executive group director at Droga5 where he led teams across multiple clients including MailChimp and Under Armor. Most recently, his work with Tourism
Australia, Dundee: The Son of a Legend Returns Home, was recognized with a Titanium Lion at the 2018 Cannes Lions Festival.

Disney-ABC Television has completed its upfront advertising deal-making for the 2018-2019 TV season, with high single-digit to low double-digit percentage price increases.

The EU “truly have taken advantage of the U.S.,” Trump tweeted this morning.

Facebook’s WhatsApp messaging service is making it harder for users to forward content after the spread of rumors on the app led to mob violence and the killing of more than 20 people in India.

WhatsApp continues to tweak its forwarding features with an eye toward user safety. The Facebook-owned messaging application announced last week that it would begin labeling messages that were forwarded from other people, saying, “This extra context will help make one-on-one and group chats easier to follow. It also helps you determine if your friend or…

Blockchain is shiny, and people like shiny things. Companies have found it easy to gain press and notoriety by sprinkling a little blockchain into marketing messages without having a substantive
product or even product road map. At best, these companies are well intentioned but naive. At worst, they’re fraudsters.