Author: rssmasher

According to Engagement Labs’ analytics, consumer conversations drive 19% of all consumer sales.

The deal will see Amazon stream 11 Thursday games globally each season for the next two years. Financial terms were not disclosed.

IPG outperformed its holding company rivals in the first quarter of 2018, hinting that its business might be on steadier ground. Still, the company slightly missed its earnings and revenue targets, and its stock price was down 1.15 percent at press time. One reason for the encouraging performance is that, unlike other “big five” companies,…

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, Google said it will no longer let buyers use the DoubeClick ID when leveraging its data transfer service. The service allows… Continue reading »

The post Google Sharply Limits DoubleClick ID Use, Citing GDPR appeared first on AdExchanger.

Ikea’s home-country agency, ?kestam Holst, is really doing an impressive job turning boredom into a marketing medium. The Stockholm-based creative shop, Adweek’s International Agency of the Year for 2017, debuted a preroll campaign last fall that practically (and sometimes literally) begged you to skip its long and pointless ads. Perhaps because the clips were so…

The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been starting to come to fruition that are having a material impact on the ability of brands, publishers and influencers to conduct business…

In a detailed annual 2017 report released today by WPP, the holding company revealed that recently departed CEO Martin Sorrell’s total salary was cut by 71 percent in 2017 to $19.2 million (EUR13.9 million) from $66.4 million in 2016 following the adoption of a more modest five-year executive incentive plan. In 2015, Sorrell took home…

The retail world is shifting like a pair of tectonic plates. One is erupting upward, with retail titans soaring to new heights and delivering innovative shopping experiences inspired by insight and fueled by data. The other plate is being pressured downward, with long-established stalwarts of the economy being driven to extinction. Toys “R” Us and…

After applying zero-based budgeting, CPGs are coming back, said IPG CEO Michael Roth during his company’s Q1 2018 earnings call Friday. Roth said CPGs are among the leading spenders for the quarter, with spend up by 10% across IPG. The growth was in part reflective of new business wins. “I’ll put it out there that… Continue reading »

The post IPG’s Michael Roth Says CPGs Are Coming Back appeared first on AdExchanger.

Facebook Friday announced several updates to its fundraisers feature, highlighted by the ability for people to match donations to their nonprofit fundraisers. The social network also added four new categories for fundraisers for personal causes, and it revealed that it will eliminate the platform fee on all fundraisers for personal causes in the coming weeks….