Author: rssmasher

Facebook announced a host of changes to the various application-programming interfaces on its platform with the aim of protecting user data and phasing out poorly used APIs and tools. Vice president of product partnerships Ime Archibong detailed all of the changes in a Newsroom post Monday. Facebook’s Graph API Explorer App is being depreciated Monday,…

Nearly three months after Altice USA launched its ad division, called a4, the platform has announced that it will launch locally as well. The platform aims to allow a simplified and streamlined process to buyers who want to target specific advertisements to consumers on multiple screens. To use the platform, a purchaser would need to…

In 2018, black culture seems to be simultaneously progressing and regressing. As a Lincoln University alum, I couldn’t be more appreciative of Beyonc?’s Coachella performance, which has been justly recognized as an overdue, loud acknowledgment of the influence our nation’s historically black colleges and universities maintain. Then, while listening to his Black Panther soundtrack, a…

Japanese-based media company Uzabase agreed to acquire Quartz, the business news website created and owned by Atlantic Media, to grow its global reach. Depending on Quartz’s performance in 2018, the deal will value the news organization, headquartered in New York City, between $75 and $110 million. The deal is expected to close within 30 days,…

UPublishers can use the update to control how their direct-sold campaigns, server-side demand and client-side exchanges and bidders compete for available impressions, using configurable auction
prioritization and pricing parameters.

Digital advertising technology has continued to advance almost as fast as the political landscape, providing campaigns with more options than ever to effectively reach their audiences.

Data shows the message rings true with consumers — the authentic apologies are being accepted by consumers for the mistakes made at Wells Fargo.

The Knight Institute suggests it will return to court, unless the president unblocks critics on Twitter.

The revised guidelines have a particular focus on “OTT-related concerns” which include “issues around measurement latency, continuous play measurement and reporting, ‘TV Off’ measurement
considerations, and OTT-specific inactivity rules and Invalid Traffic considerations,” per the MRC.

Instagram recently launched IGTV, a new section in the Instagram application (and a standalone mobile app) that lets users watch videos that are up to one hour long. If you want to leave a comment on a video you’re watching on IGTV, our guide will show you how this is done. Note: These screenshots were…