Author: rssmasher

To the No. 1 pick went all the Twitter spoils during the first round of the 2018 National Football League Draft Thursday night. The Cleveland Browns’ selection of quarterback Baker Mayfield with the top pick was the most-tweeted NFL Draft moment Thursday night, while Mayfield was the most-tweeted-about player. The three most-tweeted moments were: Browns…

Amazon does not break out ad sales in its quarterly financials, but reported it Thursday within “other,” a category that rose to $2.0 billion in Q1 2018 — about a 72% increase from a year earlier
with some adjustments, according to the company. “Advertising continues to be a strong contributor to profitability and had strong results this quarter,” said Brian Olsavsky, chief financial officer
at Amazon, during the first quarter 2018 earnings call with investors.

The race for 5G, the next generation of wireless technology, is heating up sooner than expected. That promises to boost two struggling Nordic companies that once dominated the industry, just as their main Chinese rivals hit hurdles.

The big cable TV operator lost 122,000 customers — a 2% decline — to total 16.4 million, but posted a 5.3% gain in revenues to $4.3 billion.

Upfront digital video ad spend for the broadcast year, Sept.-August, is projected to rise 25.4% to $3.64 billion for the 2018-19 season, per eMarketer.

Amazon is on track to be a nearly $20 billion advertising business — ranking it among the world’s biggest ad-supported platforms — in just two years’ time, according to projections released Thursday
as part of BMO Capital Research’s analysis of the e-commerce giant’s first-quarter earnings. “This was the second most profitable quarter in the company’s history and we believe the continued growth
of the company’s advertising business played a key role,” writes BMO’s Daniel Salmon in an analysis sent to investors Thursday.

Microsoft Personal Shopping Assistant will soon have a tool for marketers, as the research and development team works to build an advertising option with help from retailers.

Remember the days when social media was all sunshine and rainbows? I certainly do. At least, that’s what it felt like. Social media today is a far cry from what it was in its nascence. It has evolved in ways that many of us couldn’t have even imagined or predicted. Until now, the rules that…

Many TV networks are trying to determine how to give TV marketers all they want. NBCUniversal’s “CFlight” effort — which offers a single audience guarantee for all screens — is only one area.

Interpublic reported a nearly 6% gain in Q1 net revenue to $1.77 billion, signaling “evidence of marketers returning to growth mode,” CEO Michael Roth told analysts today.