Author: rssmasher

It’s not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there’s the added stress of landing the first job amid a crowded field of applicants. AB InBev’s low cost, American light lager brand Natural Light is doing its part to help reduce that stress–an, ahem,…

Is our creative investment really paying off? That’s a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much easier to pressure media into delivering more audience at a lower cost per thousand (CPM) and say you raised your return on…

Hollywood loves a talking baby–whether that’s with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should actually speak (see: the Look Who’s Talking franchise)–so it was really only a matter of time until someone created a narrative featuring a real famous baby…

Theater subscription service MoviePass will be raising its monthly subscription fee from $9.95 to $14.95 in the next 30 days.

This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that’s up nearly 130 percent since 2017. Amazon and its Echo line of smart speakers commands more than 70 percent of the voice market, while Google Home trails at approximately 24 percent. As it…

Did you know that LinkedIn allows you to delete the comments you’ve made on other users’ posts? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS. Step 1: Tap the three dots in the top-right corner of the comment you wish to delete. Step…

IPG Mediabrands has appointed Andy Zonfrillo, the onetime global head of trading at Omnicom Media Group, in the newly-created role of global president at Magna, the agency network’s intelligence, investment and innovation unit. He will be based in London. In the top role, IPG Mediabrands said in a statement that Zonfrillo will be responsible for…

“Creativity is just connecting things,” Steve Jobs famously said. While it’s true the best creative ideas can be generated out of something you’ve already seen and connecting those pre-existing experiences to come up with something new, it’s not always that simple. We’re creatures of habit and often get stuck in the familiar, which can lead…

The BBC is the most trusted TV news brand, followed closely by Fox News and PBS, according to an analysis created for Research Intelligencer by Brand Keys. The analysis, which draws from the 2018
“Customer Loyalty and Engagement Index,” examines 1,287 brands across 150 categories to determine how much “trust” contributed to each brand’s engagement and market success.

“Users have no reason to expect that certain browsing behavior could determine the interest they pay on an auto-loan, much less that what their friends post could be used to determine that,” Sen. Mark
Warner writes in a new policy paper.