Author: rssmasher

Household rules can sometimes feel like chores, but when reframed as a positive, they can bring everyone together. This is the lesson in a touching new spot for Coca-Cola Brazil, where common rules like listening when someone speaks, learning to share and knowing when to ask for help are explored to show genuinely affectionate moments….

It’s never too early to start thinking about the holiday shopping season, and Pinterest profiled four types of holiday shoppers that use its visual search tools. Pinterest said in a blog post that starting as early as July, some 46 million people come to its network to get ideas for the holidays, and 90 percent…

Why would Sinclair-Tribune ad execs appear to be in such a rush — if reports are true — to work together before the deal closed, especially when initial approval seemed likely?

Suits and other work attire are not known for being the most comfortable, freeing articles of clothing. You wouldn’t typically want to wear your best work suit to run a marathon or step into a boxing ring–unless somehow it was incredibly flexible, breathable and comfortable. Van Heusen believes its Flex Collection, which hit the market…

A new-and-improved comScore is making new strides in the next generation of TV market players, and this morning announced that a new “Campaign Ratings” platform “powered by Hulu” will launch in beta
this September and all major TV networks and OTT players have signed up to test it, including ABC, CBS, CNN, Disney, Fox, Freeform, GroupM, NBCUniversal, The CW Network, Turner, and Viacom.

If your company wants to pull off a high-profile guerrilla marketing stunt in the middle of rush hour traffic in New York, it’s important to consider all the angles. For Sixt, a fast-growing challenger brand in the rental car business with a history of cheeky advertising, that included a must-have, wide-lens beauty shot of luxury…

Apple Inc. is scheduled to report results for its fiscal third quarter after the market closes Tuesday. Here’s what you need to know.

The average U.S. adult now spends more than 11 hours each day–almost half the entire day–listening to, watching, reading or interacting with some form of linear or digital media. That’s according to the Q1 2018 Nielsen Total Audience Report, which was released today. Adults now spend 11:06 (in hours:minutes) per day connected to linear or…

Generation Z has built a reputation as hard-to-reach consumers, and that’s problematic for marketers attempting to target the largest generation, accounting for 26 percent of all people in the U.S. It’s not that Gen Z are somewhere far out in obscurity–social and smartphones are all they have ever known. They don’t “go online”–they just are…

The rise of mobile video, social video and streaming have already dramatically shifted the way we consume video, but both legacy media companies and new upstarts are betting that these technologies
will forge a new set of winners and losers.