Author: rssmasher

Last Friday in Cannes, P&G won two Grand Prix awards in film, including one for “The Talk.” Through the cheers and bright lights, I made my way to the stage along with others to accept the award on P&G’s behalf. As the Cannes Lion award presenter placed the award in my hand, I not only…

Everybody ignores advertising. No surprise there. But a devious new campaign from Fruit of the Loom and agency CP+B has been capitalizing on just that fact, hiding thousands of dollars of cash–along with more than a few pairs of free underwear–in (relatively) plain sight around one of the world’s biggest cities. A new reality-style video…

California lawmakers passed a data-privacy bill that grants consumers the right to prohibit the sale of personal data to third parties and to opt out of sharing it altogether.

The firm has hired outside counsel to look into leaks surrounding its Sorrell investigation. The former WPP chief questioned why the company hadn’t done so earlier at Cannes last week.

Fox has aired a collective 14,234 promo spots on its networks — more than any other broadcast or cable network — from the end of May through the end of June.

In what appears to be a first-of-its-kind study, advertising account review tracker Comvergence analyzed two years of reviews involving both creative and media assignments and found nearly a third
were consolidated at agencies in the same agency holding company. The study, which examined reviews assigned between April 2016 and May 2018, found 72 involved both creative and media, and 21 — or
29.2% — were awarded to agencies operating inside the same holding company.

Inquiring users can now see the ads a Page is running across Facebook’s flagship site, Instagram, Messenger and the company’s partner network — even if those ads are not shown to them specifically.

In his new role, Ricky Strauss is being “tasked with developing the strategic content vision for the service,” including oversight of the development of all original and acquired programming. He will
also oversee all content marketing,

There is a secret that your media salesperson doesn’t want you to know. You may be surprised to learn that your media buy, despite the suggestions made by many salespeople, is not the most influential factor driving the performance of your marketing effort. Research from Yankelovich Partners and other marketing experts estimate that most Americans…

For parts of the American population, “the talk” generally revolves around sex. For others, the conversation is decidedly different. “Uniquely, in the African-American home, it’s time for me to prepare my child to be black in America,” said Teneshia Jackson Warner, CCO at Egami Group, a New York-based integrated multicultural marketing and communications agency that…