Author: rssmasher

A shooting has been reported at the building of Capital Gazette, a newspaper in Annapolis, Maryland, that’s owned by The Baltimore Sun. The Bureau of Alcohol, Tobacco, Firearms and Explosives tweeted a little after 3 p.m. ET that it was responding to a shooting incident at the newspaper’s location. Phil Davis, a Gazette reporter, reportedly…

According to the Knight Foundation, Americans believe 39% of the news they see on television, read in the newspapers or hear on the radio is misinformation. They estimate that nearly two-thirds of the
news they see on social media is misinformation.

Facebook added four new features to Facebook Stories: the ability to start a group conversation about them on Messenger, Reactions, two new interactive stickers and the ability to view Messenger responses without leaving Stories. When someone taps the reply bar of a friend’s Story, they will now be able to add other friends to the…

As online video consumption keeps reaching more mind-boggling measures, visual storytelling is becoming a must in modern advertising and marketing. However, before devising your next cunning video campaign, it’s important to get hitched with a partner in crime whose significance in the delivery of the message and branding altogether is often overlooked. Music in advertising,…

In the world of improvised content, there are some gold standards. Will Ferrell and Molly Shannon come to mind, yet their schticks for the Rose Parade and Royal Wedding weren’t necessarily brand-focused. Attempting to create live improv for a brand is an entirely different proposition. That said, White Castle gave the home shopping vibe a…

If there’s any occupation that’s under-appreciated in New York City, it’s probably that of a garbage truck driver. Now, Mack Trucks is aiming to change that with a docu-style video series called RoadLife, which shines light on the often-overlooked, yet highly strenuous lifestyle of truck drivers–garbage and otherwise–in the city. The first installment of RoadLife,…

While there has been considerable attention on illegal immigration into the U.S. recently, opinions about legal immigration have undergone a long-term change.

Facebook did it, Messenger did it, and now it’s Instagram’s turn to go Lite. Facebook confirmed that it began testing Instagram Lite in Mexico this week, with the aim of bringing the slimmed-down version of the social network’s photo- and video-sharing application to more countries later this year. Josh Constine of TechCrunch reported that Instagram…

File this one under life imitating art. Minecraft and San Francisco agency 215 McCann have partnered on an initiative to help restore the coral reefs in Mexico in conjunction with the Microsoft-owned game’s Update Aquatic, an expansion that fills the “once-empty Minecraft ocean” with bustling marine life. Through the Coral Crafters project, Minecraft partnered with…

Instagram’s IGTV platform is barely a week old, but the company is wasting no time getting as many big-time Instagrammers as possible up and running on it. It also released a 48-page guide full of tips and products for creating the most optimal video for IGTV. In it, Instagram outlines key things brands and publishers…