Author: rssmasher

The price of falling victim to cybercrime is much costlier than simply losing data. Cyberattacks can permanently tarnish a company’s reputation. Take the Target breach, for example. Last year, Target agreed to an $18.5 million multistate settlement from a 2013 incident when hackers gained access to over 40 million customers’ credit card information, marking this…

Snapchat released the second generation of its Spectacles camera sunglasses Thursday in the hopes that several improvements and new features will deliver better results than the initial version of the product. Snap Inc.’s new hands-free camera adds the ability to capture photos–the first release only captured videos–quicker transfer of HD content via Wi-Fi, water-resistant construction,…

It’s easy to vent one’s political frustrations on Twitter or Facebook. But the ephemeral nature of social media means such posts are easily ignored and soon forgotten. That’s the impetus behind Change The Ref and Area 23’s Posts Into Letters initiative, which transforms social media posts into handwritten letters to members of Congress. It allows…

Advertising and marketing companies were leading acquirers in the media and telecom industries this quarter, according to PricewaterhouseCooper’s US Media and Telecommunications Deal Insights study released Thursday. Advertising and marketing firms led deal volumes for the quarter, representing 33% of the overall M&A activity in the media and telecom sectors. Deal volumes in marketing and… Continue reading »

The post PwC: Traditional Media Companies And Private Equity Are Big Q1 Acquirers appeared first on AdExchanger.

Would you work more productively if you knew there 5,000 living plants surrounding you…on the 41st floor…of a Manhattan high-rise? That’s what Salesforce is hoping as it prepares to open its street-side welcome center, its top floor Ohana “family room” and two more floors of its Salesforce Tower in the Bryant Park neighborhood of New…

Foursquare wants to be known for more than just its location data. The company, once known primarily for its consumer-facing app but more as a location-intelligence firm in recent years, is unveiling a new in-house agency today called Sixteen by Foursquare. (Get it?) Swen Graham, svp of creative and marketing, will oversee a dedicated group…

Most Americans say ‘design and structure’ of government need big changes.

The tech titan is suffering its biggest PR disaster ever — yet still managed to beat analyst expectations for its first-quarter earnings, taking in nearly $12 billion in revenue — about 50% more
than the same period a year ago. “Advertising and protecting people’s information are not at odds,” Chief Operating Officer Sheryl Sandberg told analysts on Wednesday.

Havas senior executive Jean-Philippe Dorent and Bollore Group CEO Giles Alix were presented to magistrates along with Vincent Bollore after two days of questioning on Wednesday.

Marketers will invest more than $122 billion in marketing technology expenditures by the year 2022, according to estimates released by Forrester Research. That’s an increase of 27% from the $96.3
billion Forrester estimates they will spend this year, including outlays on both technology and data/analytics. According to the report, the share of marketing budgets going to marketing technology
will also go up, from 30% today to 32% by 2020.