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The Rundown: The pivot to paid
A sea change is happening in publishing, as media reaches the acceptance phase of the duopoly’s stranglehold on advertising. There is no white knight coming to save publishers — not even the specter of the General Data Protection Regulation — from an overreliance on advertising. The scramble is on now to get people to pay up — and it’s going to be a messy affair.
Every week, another major publication rolls out some form of a subscription or membership program. This week, Digiday alum Mike Shields broke news that Bloomberg is moving to put in place a metered model. We reported on Condé Nast adding Vanity Fair to its titles with metered models, joining The New Yorker and Wired. More titles will undoubtedly follow.
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The post The Rundown: The pivot to paid appeared first on Digiday.
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