Author: rssmasher

Revenue was up 5.5% to $1.6 billion. Watch’s audience measurement of video and text revenues gained 12%,

Revenue was up 5.5% to $1.6 billion, and Watch’s audience measurement of video and text revenues gained 12%. Nielsen’s Buy unit slipped 2% to $776 million. While revenues for emerging markets
increased 10.1%, revenues for developed markets were flat for the quarter.

If the National Association of Cannabis Businesses has its way, there will be no celebrity shills, no stoner dudes enveloped in clouds of smoke in weed and no Joe Camel or Spuds MacKenzie in weed advertising’s future. The self-regulatory national cannabis trade group just released a set of ad guidelines aiming to further legitimize the…

The NCAA Final Four games pulled in 5% of its overall advertising revenues for the period.

Life is persistent. If I close my eyes, I know the coffee on the counter will still be there when I open them. If I run to the other room and back, it will remain fixed in position on my return. Even the baristas and other patrons in the room will all vouch for its…

Meet the People of the Black Forest. We’re not talking about the the real Black Forest in Germany, but a fictional locale where folks stroll around in suits of straw, play ginormous alpenhorns, and engage in silly suggestive rituals to harvest gummy candies from trees. In their wacky world, “So Juicy, Ja!” is the standard…

Gatherer Network will be available on the web and on internet-connected devices, with scripted and unscripted programming on topics ranging from food, cooking and travel to news, beauty and fashion.

Nintendo Chief Executive Tatsumi Kimishima said he would step down in June in favor of a younger executive, calling it the right time after the Switch game machine introduced last year turned into a hit.

The headline in Facebook’s first-quarter earning results continues to be its surging ad demand — which despite consumer and regulatory concerns about its use of data expanded unabated, jumping a
whopping 50% year-over-year. The subhead is that much of that expansion is coming not just from increasing supply, but from higher prices. While Facebook’s volume of ad impressions expanded 15% during
the quarter, the price per ad rose 25%.

Given the b-to-b audience nature of the medium, the sweet spot of webinar marketing from a media planning point-of-view is midday and midweek, according to findings of an exhaustive analysis of
webinar marketing events held in 2017. The 2018 Webinar Benchmarks Report, which is being released today by webinar marketing platform ON24, is based on an analysis of 19,640 webinars with an audience
of 100 people or more during calendar 2017. Not surprisingly, the “prime-time” was the middle days of the week, especially Tuesday, Wednesday and Thursday, which accounted for 79% of all webinar
impressions last year.