Author: rssmasher

LinkedIn announced two new features Thursday: QR codes to enable users to quickly find profiles of people they meet and instantly connect with them on the professional network, and translation of posts in more than 60 languages. Senior product manager Alice Xiong said in a blog post that users can open their iOS or Android…

Two months after setting the schedule for Fox’s marquee fall primetime show–Thursday Night Football–the network has locked in the rest of its premiere dates for the 2018-19 TV season. The network announced today that its revival of the Tim Allen sitcom Last Man Standing, which Fox picked up in May one year after ABC canceled…

In life, there are times to be sweet–mushy even–but it can sometimes go too far and off the rails quickly. In a new campaign for Siggi’s, the fast-growing, low-sugar yogurt brand, it’s clear that not too sweet is sweet enough. The quirky and often cringe-worthy spots were the work of New York-based creative agency Office…

Each year, the Cannes Lions Film jury seems to select ads that run the full range of emotions, from hilarity to heartbreak. This year’s gold Lion and Grand Prix selections were no exception. Ads from six countries made the top of the list, and each is wildly different from its peers. Check out all this…

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accommodate smart speakers alone… Continue reading »

The post Podcast: Marketing Finds Its Voice appeared first on AdExchanger.

It’s easy to look at Instagram posts from Cannes Lions festival attendees and wonder what exactly they did while there. Drink ros? on a yacht? Listen to a meditation guru? And why, exactly, do companies need to be at the festival. You’ll have to ask people from your company who attended for some of those…

These are anxious times in the marketing world. In the last 18 months, GDPR has gone from distant possibility to present reality. The Cambridge Analytica scandal has raised awareness of data misuse and fueled a rising tech backlash that could lead to similar regulations in North America. Concerns about ad fraud and brand safety persist….

Adidas Originals wanted to work with influencers to hype the launch of its P.O.D. shoe but didn’t want to just send a bunch of social media stars a box of shoes and hope they would post about them. Instead, the brand came up with a clever campaign to target specific influencers in New York and…

Burlington Stores, the national off-price retailer of 640 department stores best known for their wide array of coats, has sent its media account to Horizon Media following a review, ending its longtime relationship with IPG Mediabrands’ Initiative. It is unclear if Initiative tried to defend the account as a representative for the agency did not…

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle–apply here to attend. No two consumers are alike. We know this is true and of critical importance to marketers. Yet when it comes to search, retailers are often still focusing on certain keywords performing well…