Author: rssmasher

There is a secret that your media salesperson doesn’t want you to know. You may be surprised to learn that your media buy, despite the suggestions made by many salespeople, is not the most influential factor driving the performance of your marketing effort. Research from Yankelovich Partners and other marketing experts estimate that most Americans…

For parts of the American population, “the talk” generally revolves around sex. For others, the conversation is decidedly different. “Uniquely, in the African-American home, it’s time for me to prepare my child to be black in America,” said Teneshia Jackson Warner, CCO at Egami Group, a New York-based integrated multicultural marketing and communications agency that…

As student debt mounts and a shortage of skilled workers persists, students find their local two-year institution could be a lower-cost shortcut to a good job.

If Microsoft and EY’s blockchain product is successful, it should shape the way video game developers, creators and publishers of all types earn money online. Last week, the companies debuted a content rights and royalties platform built on the blockchain, which will allow Microsoft and its partners to process millions of transactions in a faster…

It used to be a go-to gag in advertising to dress a chimpanzee in a tiny men’s suit, topped off with a fedora, and put him in a commercial. He seemed to be smiling, so he was having a good time, right? What about that orangutan riding a bicycle? Or the ape playing musical instruments?…

Chinese smartphone maker Xiaomi priced a $4.7 billion initial public offering at the bottom of its target range, pulling off one of 2018’s largest IPOs despite investor skepticism about its growth prospects.

About eight-in-ten Twitter users who tweeted about immigration with a link in the first month of the Trump presidency shared at least one tweet that had a link to a news site.

by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan Joe Getting a big brand to shift its marketing approach is about as easy as moving a planet out of orbit. Yet, many see the writing on the wall: If they don’t change, consumers will leave them behind. As such, big marketers have to… Continue reading »

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Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation. It is both overhyped and often misused. Approaching it the wrong way can lead to disappointment. That’s why brand is so important in…

Earlier this month, Instagram launched IGTV, a new tab in the Instagram mobile application (and a standalone app) that lets users watch videos that are up to one hour long. If you come across an IGTV video you’d like to share outside of the Instagram app, our guide will show you how this done. Note:…