Author: rssmasher

Cannes Lions has come to an end, which means the traveling Adweek team are back and ready to recap everything that went down in the South of France. This week on Adweek’s podcast Yeah, That’s Probably an Ad, we’re joined by Kristina Monllos, senior editor, brands, and Doug Zanger, senior editor, creative, to talk all…

Reunite an immigrant parent with their child: Fundraiser for RAICES has become Facebook’s largest fundraiser to date, and it spurred the social network to add two new features to its fundraisers tool. Dave and Charlotte Willner started Reunite an immigrant parent with their child: Fundraiser for RAICES, which had raised nearly $20.4 million from over…

Twitter announced several updates in its efforts to thwart “inauthentic accounts, spam and malicious automation,” highlighted by requiring email addresses or phone numbers when new accounts are established. Yoel Roth, who works on application-programming interface policy and public trust for Twitter, and vice president of trust and safety Del Harvey wrote in a blog post…

BuzzFeed’s effort to close its French edition was stymied Wednesday by a French judge’s ruling saying the U.S. publisher had not provided enough information to demonstrate it had cause to shut BuzzFeed France down, according to staffers.

BuzzFeed is required to turn over additional documents to create a clearer picture of BuzzFeed France’s finances, including an audit of BuzzFeed France’s finances by its corporate parent in 2017, said a source familiar with the matter.

In a statement, BuzzFeed said it “will comply with today’s ruling and provide the court with additional information, which we believe will further validate our decision to reevaluate our current operations in France. We remain firm in our intent and committed to providing our employees with the support they need throughout this process.”

BuzzFeed has 10 days to provide those documents, and will incur fines if it fails to produce them on time. Once the documents have been turned over to French authorities, the review process will start from the beginning.

In the meantime, BuzzFeed France’s employees, who vowed to strike on Monday, have gone back to work, said the source familiar with the matter.

Since its founding in 2013, BuzzFeed France has not had its own sales staff, instead relying on its U.K. sales operation. It made $80,000 in profit in 2017 after operating in the red in 2016, according to reports.

At the beginning of June, BuzzFeed announced internally its plans to reorganize itself at home and abroad as it shifts its focus more toward programmatic advertising and away from announcing 45 new job listings as well as about 20 layoffs. The venture-backed publisher reportedly missed its revenue targets in 2017.

Note: An earlier version of this story incorrectly said BuzzFeed has to turn over a seven-figure contract between BuzzFeed France and BuzzFeed UK.

The post Judge pauses BuzzFeed France shutdown appeared first on Digiday.

You’re hungry. Then, all of a sudden, there’s a hankering for Subway but, for the life of you, you can’t figure out why. A new campaign for the brand, leveraging some clever stealth techniques, might be the reason. Created by The Franchise @ Dentsu Aegis Network, comprising mcgarrybowen New York on creative and Carat New…

Spoiler alert: Facebook just began testing a feature that can help you avoid spoilers or, basically, any topic you don’t want to see in your News Feed. News Feed product manager Shruthi Muraleedharan revealed in a Newsroom post that the social network is testing a Keyword Snooze feature, which would enable users to keep posts…

This year, VidCon was bigger, and marketers who chose southern California over southern France are already a step ahead with the digital generation. Brands had an opportunity to connect with creators in real life along with their 30,000 fans who descended on the Anaheim Convention Center last week. Whether they were enthusiastic about presenting sponsor…

As creativity worked its way back into the spotlight and conversations at the Cannes International Festival of Creativity this year–to the relief of many–so, too, did discussions around the evolution of the agency model, with the common theme being: Please, please, please don’t overcomplicate it. “Everyone was like, ‘How could you leave the creative world…

If there’s anything people in relationships want, it’s iffy advice from perfect strangers. Now, broadcast radio listeners across the country will be able to tune in for unsolicited and highly questionable dating advice, thanks to a partnership between Anna Faris and iHeartMedia. The company and Faris have joined forces to bring her podcast, “Anna Faris…

Leading up to the win-or-go-home game of Sweden against Mexico in the World Cup (which Sweden won 3-0 to advance in the tournament), Volvo Cars highlighted its longstanding partnership with the Swedish national football/soccer team. The double-page ad features a visual trick combining a stadium with the characteristic “Thor’s Hammer” headlights of the Volvo V60…