Most of those new customers could be today’s younger TV-video consumers. An estimated 80 million U.S. adults have the internet but do not have Netflix, and many of them are young.
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Less BS, More Facts, Some Opinions
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Header bidding-like tech is starting to pick up steam on mobile, but it’s still mostly SDK-based, which brings added latency along with the revenue bump. On Thursday, mobile monetization platform PubNative released a hybrid server-side/client-side header bidding tool to help publishers bring in more dough without messing up the UX. Dubbed HyBid, the solution allows… Continue reading »
The post PubNative Intros A Hybrid Approach To Mobile Header Bidding appeared first on AdExchanger.
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