Author: rssmasher

Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably overtaken Snapchat with its Stories function, introduced addictive new features and partner apps such as Boomerang and–perhaps most telling of all–announced a Beyonc? album release. Despite its many pros,…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aman Naimat, senior vice president of technology at Demandbase. From scaling repetitive tasks to improving human-to-machine interactions, artificial intelligence (AI) has come a long way when it comes to freeing… Continue reading »

The post Fast-Forward To 2040: How Businesses Will Evolve With AI appeared first on AdExchanger.

Arnold has found its new chief executive. Havas Creative chairman and CEO Paul Marobella announced the appointment of Kiran Smith as CEO of Arnold Wednesday. “Arnold is an important agency brand in the creative landscape, having created some of the industry’s most iconic work. The landscape is changing and requires an approach that blends top-tier…

Despite being engulfed in several scandals of late–especially the widely-publicized Cambridge Analytica scandal that resulted in its founder having to testify before Congress–Facebook reported its second-largest quarter ever in terms of revenue generated in the first quarter of 2018, and the majority of this revenue is attributable to advertising. Twitter also reported its strongest quarter…

Sports leagues on traditional linear TV networks may have had demographic issues in recent years — older, somewhat less desirable viewers to some marketers. But mobile means younger, more
sought-after viewers.

After 10 years in business, ProPublica’s investigative work has brought about real change to communities throughout the nation. To celebrate their first decade–and kick off their second–the publication rolled out a series entitled “10 Years of Impact.” Here are 10 stories and the impacts they had: Cleared the criminal record of Demetrius Smith, who had…

Dentsu Aegis Network’s Carat has hired Christine Removille, one of the founders of Accenture Interactive, as its new global president, replacing Will Swayne who has held that position since January 2016. Removille is set to assume the role on Sept. 3. Carat said in an announcement today that Swayne will move into a new global…

Samsung Chief Marketing Officer Marc Mathieu’s job is about more than just promoting devices. He’s marketing a lifestyle. From smartphones to smart watches, smart appliances, cameras and health apps, the purpose of Samsung’s marketing is to demonstrate how the brand’s products and features can integrate into people’s lives and help them do more. “We give… Continue reading »

The post Samsung CMO To Marketers: Empower Creators And Don’t Be Afraid Of Data appeared first on AdExchanger.