Author: rssmasher

Sports leagues on traditional linear TV networks may have had demographic issues in recent years — older, somewhat less desirable viewers to some marketers. But mobile means younger, more
sought-after viewers.

After 10 years in business, ProPublica’s investigative work has brought about real change to communities throughout the nation. To celebrate their first decade–and kick off their second–the publication rolled out a series entitled “10 Years of Impact.” Here are 10 stories and the impacts they had: Cleared the criminal record of Demetrius Smith, who had…

Dentsu Aegis Network’s Carat has hired Christine Removille, one of the founders of Accenture Interactive, as its new global president, replacing Will Swayne who has held that position since January 2016. Removille is set to assume the role on Sept. 3. Carat said in an announcement today that Swayne will move into a new global…

Samsung Chief Marketing Officer Marc Mathieu’s job is about more than just promoting devices. He’s marketing a lifestyle. From smartphones to smart watches, smart appliances, cameras and health apps, the purpose of Samsung’s marketing is to demonstrate how the brand’s products and features can integrate into people’s lives and help them do more. “We give… Continue reading »

The post Samsung CMO To Marketers: Empower Creators And Don’t Be Afraid Of Data appeared first on AdExchanger.

President Donald Trump backed away from plans to create tough new restrictions on Chinese investments in the U.S. and U.S. technology exports to China, defusing one fight with Beijing as American business officials try to head off a looming battle over tariffs.

Entrepreneur’s electric-car company is at a crucial moment in its quest to mass produce the Model 3 and transform from an unprofitable niche player into a major auto maker; ‘They also said we couldn’t land rockets.’

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Greg Smith, an independent advertising technology consultant. Spring has sprung, and now we enter the dog days of summer. One new advertising “flower” that is poised to grow, even among the walled gardens, is… Continue reading »

The post With Cultivation, Advertising-Supported Video On Demand Poised To Flourish appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-House Helpers Consultancies are cashing in on in-housing. Firms like PwC, Accenture and Deloitte are using the media transparency debate to position themselves as in-housing experts, picking up marginal revenue – and helping brands cut out agencies in the process, reports Digiday. Because consulting… Continue reading »

The post Consultants Know How To Nose In; French Tech Under Silicon Valley’s Shadow appeared first on AdExchanger.