Author: rssmasher

Facebook’s efforts to restore goodwill with its user base following weeks of controversy touched upon two longtime sore spots with two updates that were announced Tuesday. The social network has long been criticized for not being transparent about how it decides when content violates its community standards, and vice president of global policy management Monika…

On-demand delivery service DoorDash is the latest last-mile partner to join forces with Walmart as the retailer seeks to bring online grocery delivery to 40 percent of the U.S. by the end of the year. DoorDash will focus on the Atlanta metro area to start and said it will add more markets in the coming…

Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the media being considered. Terms of the deal were not disclosed. Grapeshot will join the Oracle Data Cloud, where it will be combined with Moat to strengthen the company’s brand safety service. The company initially focused… Continue reading »

The post Oracle Data Cloud Buys Grapeshot appeared first on AdExchanger.

Netflix, Hulu, HBO Go, Amazon Prime. Our entertainment options are endless these days, but how much disruption can we expect in the coming months and years? And in the short term, which options are actually worth your dollars and time? On this week’s episode of Adweek’s podcast, “Yeah, That’s Probably an Ad,” we’re joined by…

Marketing for the Deadpool sequel has kicked into overdrive. The sassy superhero is not only starring in spots for frozen food but he’s now pitching Espol?n tequila as the company’s “creative director of culture ‘n’ stuff.” The first spot will debut later this month, but images (see below) from the campaign give a sense of…

Digital marketers looking to boost their return on investment must incorporate email into their strategies. According to studies, email marketing is still one of the most effective tools–even among millennials. In 2016, a survey of marketers revealed that the median ROI for an email campaign was 122 percent; that’s four times higher than that of…

The marketing industry’s recent advertising-as-statuary trend is on full display in this unorthodox tourism stunt from Belgium Last month, thanks to advanced holographic imaging, 500 residents of Brussels were turned into virtual 3-D statues in a matter of minutes and put on public exhibition for a tourism campaign from European train operator Thalys. In the…

Did you know that YouTube allows you to browse its platform in a “Restricted Mode?” This mode “hides videos that may contain inappropriate content flagged by users and other signals.” Our guide will show you how to turn on Restricted Mode in the YouTube mobile application. Note: These screenshots were captured in the YouTube app…

Net earnings for Alphabet, Google’s parent company, soared 73% to $9.4 billion during the first quarter of 2018 — up from $5.4 billion compared with the same period last year. The company’s total
revenue for the quarter rose 25.9% to $31.15 billion, up from $24.75 billion in the year-ago quarter.

Quick-serve restaurants have run 845 national TV spots, followed by beer, automotive and insurance, according to iSpot.tv. Major individual advertisers include Burger King, Taco Bell, Verizon,
Gatorade, and Corona Extra. Total national advertising on five TV networks — TNT, ESPN, ABC, ESPN 2 and NBA TV — has come to $135.1 million so far.