Author: rssmasher

If there’s any occupation that’s under-appreciated in New York City, it’s probably that of a garbage truck driver. Now, Mack Trucks is aiming to change that with a docu-style video series called RoadLife, which shines light on the often-overlooked, yet highly strenuous lifestyle of truck drivers–garbage and otherwise–in the city. The first installment of RoadLife,…

While there has been considerable attention on illegal immigration into the U.S. recently, opinions about legal immigration have undergone a long-term change.

Facebook did it, Messenger did it, and now it’s Instagram’s turn to go Lite. Facebook confirmed that it began testing Instagram Lite in Mexico this week, with the aim of bringing the slimmed-down version of the social network’s photo- and video-sharing application to more countries later this year. Josh Constine of TechCrunch reported that Instagram…

File this one under life imitating art. Minecraft and San Francisco agency 215 McCann have partnered on an initiative to help restore the coral reefs in Mexico in conjunction with the Microsoft-owned game’s Update Aquatic, an expansion that fills the “once-empty Minecraft ocean” with bustling marine life. Through the Coral Crafters project, Minecraft partnered with…

Instagram’s IGTV platform is barely a week old, but the company is wasting no time getting as many big-time Instagrammers as possible up and running on it. It also released a 48-page guide full of tips and products for creating the most optimal video for IGTV. In it, Instagram outlines key things brands and publishers…

LinkedIn announced two new features Thursday: QR codes to enable users to quickly find profiles of people they meet and instantly connect with them on the professional network, and translation of posts in more than 60 languages. Senior product manager Alice Xiong said in a blog post that users can open their iOS or Android…

Two months after setting the schedule for Fox’s marquee fall primetime show–Thursday Night Football–the network has locked in the rest of its premiere dates for the 2018-19 TV season. The network announced today that its revival of the Tim Allen sitcom Last Man Standing, which Fox picked up in May one year after ABC canceled…

In life, there are times to be sweet–mushy even–but it can sometimes go too far and off the rails quickly. In a new campaign for Siggi’s, the fast-growing, low-sugar yogurt brand, it’s clear that not too sweet is sweet enough. The quirky and often cringe-worthy spots were the work of New York-based creative agency Office…

Each year, the Cannes Lions Film jury seems to select ads that run the full range of emotions, from hilarity to heartbreak. This year’s gold Lion and Grand Prix selections were no exception. Ads from six countries made the top of the list, and each is wildly different from its peers. Check out all this…

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential. The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accommodate smart speakers alone… Continue reading »

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