Author: rssmasher

“Snap into a Slim Jim,” Macho Man Randy Savage bellowed from TV sets during the 1990s, as a pitch-perfect character for the meat stick brand. In an era when jerky was perceived by the American public as junk food, Slim Jim was a mainstay for adolescent boys and convenient stores. But artisanal jerky brand Krave,…

Viacom and Snapchat, Inc. are expanding their partnership, the companies announced today. Viacom will create and develop new shows and more Our Stories from MTV, BET and Comedy Central to appear on Snapchat’s Discover page. “We’re really starting to see the separation of ages by platform,” MTV president Chris McCarthy said. “We’re focused on how…

Nike has expanded a 36-year relationship with Adweek’s 2017 Global Agency of the Year, Wieden + Kennedy, by assigning lead creative duties on its Converse brand to the Portland-based independent agency. In response to queries regarding the business, a brand representative wrote, “We have nothing to confirm or announce at this time.” But multiple parties…

As marketers, our roles have evolved dramatically over the past five to 10 years. We are no longer marketers in the traditional sense of simply message and media, but in an expanded role that includes targeting, advanced analytics, customer experience, machine learning, artificial intelligence and more. Throughout that time, however, one role marketers have continued…

As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans and diehards. But just a few years ago, the WSL – at the time called the Association for Surfing Professionals – lacked a cohesive marketing strategy, and campaigns for different surf events were heavily siloed.… Continue reading »

The post The World Surf League Catches A Data-Driven Wave appeared first on AdExchanger.

The new tool includes cross-channel measurement, intelligence and activations from social media companies like Facebook and Twitter, TV marketplaces such as MediaOcean and NBCUniversal, and newer
platforms like Snapchat and Apple News.

Alphabet posted surging profits as advertisers kept swarming to the search giant amid a global debate about internet privacy that threatens to affect its main revenue generator.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. In last-touch and last-view attribution models, the ad that is clicked or viewed last gets all the credit for a… Continue reading »

The post Mobile Performance Advertising Is Broken. Here’s How To Fix It appeared first on AdExchanger.

While some ad tech and data companies are shuttering their EU operations in light of the upcoming GDPR, others are investing in new but unproven technologies like blockchain to preserve their data-centric business models. When GDPR takes effect in about one month, companies with personal data will need to gain explicit consent from EU citizens… Continue reading »

The post Data Provider YouGov Pins Hopes On Blockchain To Ensure GDPR Compliance appeared first on AdExchanger.