ComScore Names 360i Chairman Bryan Wiener CEO

ComScore said Monday that it has appointed Bryan Wiener as CEO, who previously served as executive chairman of Dentsu digital media agency 360i. He will start May 30. Wiener has served on comScore’s board of directors since co-founder Gian Fulgoni exited last November. The embattled measurement company has its work cut out. ComScore was delisted by theContinue reading »

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Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there’s skepticism around the authenticity of follower and fan count, influencers are becoming expensive and the legal aspects are getting trickier to keep up…

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Ogilvy Unveils ‘USA 2.0’ Restructuring Plan, Promises to Close Gender Pay Gap

Last week, WPP’s Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls “Next Chapter.” According to agency executives, the primary goal of this effort is to streamline Ogilvy’s operations in the U.S., thereby creating a faster and more agile…

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Pinterest Business Profiles Now Include Dynamic Cover Images, Monthly Viewers

Pinterest began rolling out a redesign of its business profiles last week in a process that it said will take a couple of months. The redesigned business profile includes a dynamic cover image, which enables brands to highlight the content they want people to see first. Head of content and creator products David Temple wrote…

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Maltesers’ Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes and Lesbian Dating

British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympics, centered on lighthearted scenarios that made the actors’ physical conditions part of the joke without being the butt of…

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After Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in Years

It was exactly one year ago that MTV president Chris McCarthy unveiled his strategy for breathing new life into the struggling network with a mix of live and unscripted shows. While he projected confidence about the ambitious plan at the time, McCarthy now admits he wasn’t so sure it would work. As his new shows…

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Facebook Is Expanding Its Testing of Pre-Roll Video Ads

More pre-roll video ads are coming to Facebook, but not to its News Feed just yet. Vice president of media partnerships Nick Grudin and product management director Maria Angelidou-Smith revealed in a blog post that the social network is expanding the testing of pre-roll ads it began on its Facebook Watch video platform late last…

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It’s Time to Swap ‘User’ for the More Personal ‘Consumer’

Our industry is addicted to jargon. APIs, programmatic, DMPs, DSPs, PMPs, backfill–all of this technical language is fine when we’re talking about machines, but it overlooks the most important part of the ad tech equation: people. Although we talk the talk about ad personalization and people-based marketing, widely adopted industry terms like “users” feel anything…

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Agency Network The Company Acquires 37-Year-Old Phelps of L.A.

The Company, an independent international network of marketing agencies based in Houston, Tex., has acquired Los Angeles creative shop Phelps, representatives from the two companies confirmed. The deal closed earlier this month for an undisclosed sum. “It was a full 100 percent acquisition but not in the purest form,” said Jose Lozano, CEO of The…

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Frontier Communications Sends Creative and Media Accounts to Hill Holliday and Trilia

Telecom provider Frontier Communications has handed its advertising account to Boston-based IPG creative shop Hill Holliday and its media arm, Trilia, after a lengthy competitive review that started last June. Search consultancy Roth Ryan Hayes managed the review. In a push toward integration, Hill Holliday and Trilia will oversee all creative and media duties, according…

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