Author: rssmasher

The digital giant battles click farms, reviewers-for-hire and other scams as merchants try to outsmart its product-ranking system.

Shares of Twitter and Facebook endured a surprise rout this week, as investors were rattled by signs that users are souring on the social-media stalwarts.

A new report from the U.K. Parliament calls for tech companies to be liable for harmful and misleading material on their platforms, warning of a “democratic crisis” being created by the spread of misinformation.

Companies typically use only 5% to 10% of the data they collect. They’re beefing up their efforts to use more—but a consumer backlash is brewing.

Twitter is lacing up its cleats for the 2018 Major League Soccer All-Star Game Presented by Target, which will take place at Mercedes-Benz Stadium in Atlanta Aug. 1. Hashtag-triggered emoji were created for both the All-Star Game and the MLS Homegrown Game, a showcase of young talent from the league’s youth development system, in which…

Domino’s is turning its pizza boxes–and the pizzas that go inside them–into an augmented reality campaign. This weekend, the pizza chain will begin running a national ad campaign that lets Snapchat users play with the platform’s new “shoppable AR” lens. The feature, which will be available on Saturday, lets users tap a button within Snapchat…

The Trump administration’s Commerce Department is in talks with tech and internet providers, including Facebook, Google, AT&T and Comcast, to craft a proposal addressing online privacy. The Washington Post reported the news Friday. Why now? The administration is succumbing to pressure amid global criticism that a lack of online privacy regulation led to foreign meddling… Continue reading »

The post Trump Administration Plans To Have A Go At Online Privacy Regulation appeared first on AdExchanger.

Facebook signed a legally binding agreement earlier this week with the office of Washington Attorney General Bob Ferguson in which it agreed to ensure that third-party advertisers cannot exclude ethnic and religious minorities, immigrants, LGBTQ individuals and other protected groups from seeing their ads, and to implement those policy changes within 90 days. However, not…

Facebook’s latest acquisition was completed with an eye toward its Workplace by Facebook enterprise offering, as email startup Redkix was scooped up by the social network. Redkix combined email, messaging and calendar features in a single application, but that app will be shuttered following its acquisition by Facebook. Facebook said Redkix employees including co-founders and…

Ever since YouTube launched its subscription streaming service, YouTube Red, in fall 2015, the platform’s name has been the subject of a slew of jokes making light of its similarity to porn sites like RedTube. That’s no longer a problem for the outlet, which rebranded as YouTube Premium in May, shortly after debuting its biggest…