Author: rssmasher

Glow, Netflix’s half-hour comedy about the Gorgeous Ladies of Wrestling, is one of the few shows about a ragtag group searching to find a purpose in this world–aren’t we all?–that’s actually fun. Learning wrestling moves, creating soap opera-level narratives for the ring and trying out costumes sounds like a helluva time that could only inspire…

Hopping on a growing trend in the industry, Omnicom Group announced today it would be building up and streamlining its branding, design and research services under the umbrella of one consulting division. The agency said the Brand Consulting Group will address the rising “demand for seamless integrated teams across disciplines, best-in-class talent around the globe…

This is not your father’s Baskin-Robbins. Unless he’s one of those dads who really loves to embarrass you by singing along to Ariana Grande at full volume in the car. The ice cream brand’s newest campaign, “Baskin-Robbins Got Me Like,” revels in the meme culture of the moment by embracing not just a popular piece…

Remember the halcyon days of 2012, when iTunes was the only place to go for new music? As in songs and albums you had to purchase, download and “own?” That market already seems like a quaint memory in the days of a publicly traded Spotify. And now that the iPod is all but gone, younger…

YouTube CEO Susan Wojcicki updated content creators on the steps the video-sharing platform has taken, or will take to improve their experience going forward. In a blog post, Wojcicki said that, since the beginning of the year, YouTube has increased its social media replies by 600 percent, and improved its overall reply rate by 75…

After soaring to new heights last year, IPG’s Boston-based MullenLowe Mediahub, Adweek’s 2017 U.S. Media Agency of the Year, is focused on its next pillar of growth–New York. “As we look at the U.S., New York is a key growth market for us because there’s a lot of talent in New York, a lot of…

Mother London has launched a new campaign as the latest in its “Wonderful Everyday” positioning for Ikea, with a new ad titled “Ghosts.” Directed by Blink’s Douglas Wilson, the spot opens on a solitary specter peeking around a corner of an empty house. The ghost, wearing a classic white sheet–which seems to be in vogue…

To understand the future of retail and its ever-evolving intersection with technology, look no further than Daft Punk. Early on, Daft Punk tried to convince the world that they were technology rather than humans. To prove the point, their live performance consisted of the two robots perched atop an enormous pyramid of screens, blaring lights…

You’d think people would take a break from social media once they go on vacation. But why would they? Even before Instagram and the selfie, our vacations have always been a busy time to take pictures of ourselves and our loved ones. Whether it’s the view from the balcony, the first cocktail, a celebrity they…

Leave it to the Beyhive to nearly break YouTube. Beyonc?’s performance on Saturday ranks as the most-viewed Coachella performance ever and the most-viewed live music festival on YouTube, a spokeswoman for YouTube said. Her performance alone garnered 458,000 simultaneous viewers around the globe. Her fans, who quickly dubbed the performance, “Beychella,” took to Twitter to…