ABC News Buys ‘FiveThirtyEight’

FiveThirtyEight, which covers sports, politics and science, will continue to provide data-driven sports coverage to ESPN, which just sold it to ABC. The new ownership means FiveThirtyEight will expand
its political coverage under ABC News.

Powered by WPeMatico

CBS Launches New Branded Entertainment Division, Eye Max

Focused on bringing new creativity for branded integration deals to improve reach and efficiency for clients’ media investment, the group will be led by longtime CBS ad veteran Linda Rene, executive
vice president, prime-time sales and innovation.

Powered by WPeMatico

‘Roseanne’ In Trumpland

Now that we are almost halfway through the new nine-episode season of “Roseanne,” can we do a quick check-in to see if it’s living up to its early promise as a reflection of white working-class
America in the age of Trump?

Powered by WPeMatico

Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results

The ads will be vetted by a third party to verify and monitor information about pharmacies that go online. Google said it will begin accepting the ads from U.S. addiction treatment centers in July.

Powered by WPeMatico

2018 Pulitzers Recognize Societal Change, Innovative Reporting

The Pulitzers focused on the stories that led up to the #MeToo movement and the downfall of Harvey Weinstein, as well as the proposed border wall and politics.

Powered by WPeMatico

Cheddar Launches ‘Cheddar Big News’ Channel

The new channel, CBN, a general interest news network focusing on top stories and headlines, debuted Tuesday on YouTube TV, and will roll out on Sling TV and Philo TV over the next few weeks, with
other distributors to follow.

Powered by WPeMatico

A majority of U.S. teens fear a shooting could happen at their school, and most parents share their concern

More than half of U.S. teens say they are worried about the possibility of a shooting happening at their school, with one-in-four saying they are very worried.

Powered by WPeMatico

Dow Jones Media Group Is Experimenting With a Blockchain Platform That Wants to Wipe Out the Ad-Tech Industry

Digital media is full of companies that clog up advertising. Ad-tech vendors require multiple companies to serve ads and the duopoly of Facebook and Google dictate how publishers distribute content on platforms. At the same time, publishers are looking for more ways to directly collect data from readers and rely less on third parties for…

Powered by WPeMatico