Author: rssmasher

The very notion of identity is a unique and intimate concept, one that evokes a deep and personal reaction from all of us. Identity has gone through centuries of discovery and exploration, and labels for such have been continuously disrupted by social structures, governments and now technology. Between names, places of residence, birth dates, financial…

Nothing says influence like giving your name to an entire era. More than a century after the sun finally set on Queen Victoria’s remarkable 63-year reign, her name remains a byword not just for a time period but a set of values and cultural expectations. And if Victoria is still influencing us today, her impact…

Get ready for a quick trip back to the 1980s, thanks to a partnership between Netflix’s Glow and Lyft. Lyft users in Los Angeles and Las Vegas will have a chance to ride around town in Melanie “Melrose” Rosen’s stretch limo seen in Season 1 of the show about female wrestlers. Lyft released a short…

CANNES, France–It’s one of the most visually complex ads ever created, a perfectly choreographed adventure that’s half Alice in Wonderland, half Wrinkle in Time. But Apple’s “Welcome Home” spot for the HomePod began, as all great ads do, with a simple, concise thought. “We started talking about how great music makes a space feel bigger,”…

It’s no secret how popular streaming video services have become. According to Deloitte’s 2018 Digital Media Trends Survey, over 55 percent of U.S. households were subscribed to a paid video streaming service in 2017. In early 2018, 10 percent of all TV usage was through video streaming, according to Nielsen. Over the years, competition has…

CANNES, France–Typically, tourism policy changes in small island nations don’t spark international attention. But at this year’s Cannes Lions, that’s exactly what took center stage. Palau Pledge, a conservation initiative created by Australian agency Host/Havas, was the festival’s most highly honored campaign this year, taking home an unmatched three Grand Prix. The project won top…

The effort stems from its research that 77% of women and 70% of girls believe all images they see have been digitally altered or airbrushed.

A new wave of ad formats that reward consumers explicitly has emerged. Often called “opt-in advertising,” “value exchange-based advertising” or “rewarded “advertising,” the rewards typically are to
unlock entertainment content, “points,” upgrades, premiums and freemiums in exchange for completing an ad exposure. On July 12, the Interactive Advertising Bureau will hold a “kick-off” meeting for an
Opt-In Rewarded Advertising Buyer’s Guide Working Group to begin setting industry parameters for new formats. Meanwhile, digital video advertising platform Jun Group has released findings of a study
of a year’s worth of “value exchange based” video ad views, engagements and completions that begins to provide some audience compositions and behaviors. engagements and completions that begins to
provide some audience compositions and behaviors.

Big sporting events contributed to the rise in ad views, such as the Winter Olympics, NCAA’s March Madness and the Super Bowl.

Big sporting events contributed to the rise in ad views, such as the Winter Olympics, NCAA’s March Madness and the Super Bowl.