Author: rssmasher

OOH now stands at the precipice of becoming a true data-driven medium. This is a moment of reckoning, when the OOH industry can learn from the mistakes of the online world — or be doomed to repeat
them.

A dispute over money has led to the end of a seven-year Partnership in Paris for Bollore Group, the company that controls Havas parent Vivendi.

Burlington Stores is appointing Horizon Media as its new media AOR following a formal review. Initiative was the incumbent.

Most of those new customers could be today’s younger TV-video consumers. An estimated 80 million U.S. adults have the internet but do not have Netflix, and many of them are young.

Called “Views from the Right,” the initiative comes out of The Indianapolis Star, a local, daily newspaper owned by the USA Today Network. The free, weekly newsletter aims to build a national audience
of center-right conservatives.

‘The Daily Beast’ is launching a new paid subscription offering, ‘Beast Inside,’ to give members early access to stories, exclusive series and newsletters. ‘Beast Inside’ will cost members $100 each
year.

Ad verification is so complicated, it may take a former Israeli intelligence officer to develop a military-grade protocol to detect and prevent ad fraud – which is what happened with CHEQ, founded by
Guy Tytunovich.

Amazon.com agreed to acquire online pharmacy PillPack as the retail giant expands into the health-care and pharmaceutical business.

Instagram recently launched IGTV, a new section of the Instagram mobile application (and a standalone app) that lets users watch videos that are up to one hour long. If you come across a video on IGTV that you’d like to share with another Instagram user, our guide will show you how this is done. Note:…

UM has named Kasper Aakerlund to the newly created role of President of APAC. He joins from parent IPG Mediabrands, where he was CEO of its Hong Kong operations. Aakerlund will relocate from Hong Kong
to Singapore and will report to IPG Mediabrands APAC CEO Leigh Terry, and UM Global CEO Daryl Lee. IPG Mediabrands Hong Kong will be led by an executive leadership team consisting of the local market
agency leads.