Author: rssmasher

“And as her birthdays crept gradually toward that tragic 30-mark, marriage seemed farther from her life than ever. She was often a bridesmaid, but never a bride.” Out of context, this reads like a coming-of-age tale for a doomed Jane Austen character. It continues, “That’s the insidious thing about halitosis (unpleasant breath). You, yourself, rarely…

It was obvious to the partners at Grace Creative that legendary photographer Annie Leibovitz would be the perfect person to shoot a new campaign for their client, a San Diego-area luxury retreat called Golden Door. But a boutique agency actually landing one of the photo industry’s biggest names for an under-the-radar regional brand? That was…

The cost for strategic management consulting is much higher than the cost of media buying at typical agencies. So, why then, would a management consulting firm like Accenture want to move “down-market” into programmatic ad buying to play in a lower-cost arena and potentially devalue their brand? One possible reason might be that this move…

From AT&T buying Time Warner to Disney’s purchase of 21st Century Fox, there’s been no shortage of media mega-mergers in the market. But those macro-deals overshadow smaller mergers and bolt-on acquisitions that made up the bulk of activity in the media and telecom sector for the first half of 2018, said Bart Spiegel, US media… Continue reading »

The post PwC: Mega-Mergers Drive Q2 M&A Deal Value, But Don’t Forget The Little Guys appeared first on AdExchanger.

Did you know LinkedIn allows you to name your group conversations? For instance, if you have multiple conversations containing your coworkers, you may wish to name these conversations to keep track of each one’s topic. You have the option to name a group conversation when you first create it, and you can also name existing…

Anheuser Busch In-Bev is reorganizing its leadership team. The company has tapped a new global CMO, Pedro Earp, who will assume the role from Miguel Patricio, who will now serve as the company’s chief of special global projects. Earp, currently chief disruptive growth officer, will now not only be the company’s global CMO but he…

Some 136 spots have run on The Olympic Channel through July 24. Five spots have run on NBC Television Network and two spots on cable sports network, NBCSN.

The cost to advertise on Facebook is beginning to wane again, and is projected to expand at a slower rate than supply by Q4 2019, according to estimates published by equities researcher BMO Capital
Markets. In a second quarter earnings analysis published by BMO analyst Daniel Salmon, the securities firm updated its model for tracking Facebook’s equity, including breaking out the contribution
of Instagram as a separate tracking. While Instagram still is a relatively small part of Facebook’s overall revenue contribution, BMO projects higher demand and ad pricing will propel it to a 25%
share of all of Facebook’s ad revenues by 2020.

“The changes announced by Apple will block tools used to support many online functions, including content personalization and advertising by forcing users to click through new popups to allow those
tools to share their information,” the major ad organizations say in a new open letter.

Peak Games partnered with Ryan Reynolds on a campaign supporting a performance-based marketing model where the advertiser pays when a specific action is completed such as a sale, lead or click.